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LifeSci Continuum with Bill Schick
I'm a Fractional Chief Marketing Officer for life science companies and I help them accelerate product adoption & make marketing work.
This is LifeSci Continuum, where we explore the unbroken sequence of innovation, strategy, & growth in the life sciences industry. Join us as we explore the insights and experiences of founders, product managers, commercialization leaders, & marketing pros in the field.
Discover the strategies & tactics that have worked for them, hear about their challenges and triumphs, and gain valuable knowledge to help your company thrive.
From commercialization to full life cycle product management and marketing, learn about the latest trends in pharmaceutical, biotech, med device and healthcare marketing, product management, and branding.
From groundbreaking startups to exit-stage brands, we uncover the secrets to success in the life sciences, reflecting the ongoing evolution that defines our industry.
As a fractional CMO in the life sciences, I can help you establish, track, and optimize the right metrics and KPIs that align with your business objectives. This includes defining what success looks like for your specific stage of growth, whether it's early lead generation, nurturing prospects, or moving toward commercialization. I'll ensure that your marketing efforts are measured using data-driven insights, helping to identify opportunities, optimize campaigns, and make informed decisions to accelerate growth and ROI while minimizing wasteful efforts.
For more specialized help with growth, check out my firm, Mesh.
https://meshagency.com/
Episodes
Tailor Your Pitch for VC | David Iannetta
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How to Bring Pharma to Market by Mastering Brand, Story, and Value | Nara Daubeney
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How to Maximize Your Pitch for Angel, VC, and IPO Investors | David Iannetta
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What Are The 5 Stages of Buyer Awareness in the Life Sciences?

How (and Why) to Maintain a Customer-Centric Focus When Planning Your Exit | Glenn Hanner
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Life Science Marketing Agencies Exposed: Top Secrets Revealed | Marc Frechette
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Get More Leads with Customer Value Journey Mapping | Kathleen Mitchell
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How to Start a Life Science Company: Busting 3 New Founder Misconceptions | Karthik Ramachandran
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How To Use Voice of Customer to Differentiate Your Medical Device | Glenn Hanner
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How Building an Online “University” Led to Record-breaking Medical Device Growth | Marc Frechette
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Using Omnichannel Marketing to Launch Your Digital Health Product | Kathleen Mitchell
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Tackling The Biggest Life Science Product Marketing Challenges | Bill Schick
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How to Grow by Creating a Culture of Leadership in Your Life Sciences Company | Dr. Russ Ouellette
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Win Life Science Product Management with Data and A Strong Business Case | Kate French
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Forecasting your Exit (as a Life Science Company) | Dave Iannetta
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Preparing for your Life Science Product Launch | Christi Unger
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The Keys for Building High Performance Life Science Teams | Kate French
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Welcome to LifeSci Continuum with Bill Schick | Podcast Introduction
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Go Above & Beyond with Your Next Medical Device Launch (or Exit) | David Iannetta
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Product Management Basics (for Life Science Companies) | Jim Dembkoski
