.png)
LifeSci Continuum with Bill Schick
I'm a Fractional Chief Marketing Officer for life science companies and I help them accelerate product adoption & make marketing work.
This is LifeSci Continuum, where we explore the unbroken sequence of innovation, strategy, & growth in the life sciences industry. Join us as we explore the insights and experiences of founders, product managers, commercialization leaders, & marketing pros in the field.
Discover the strategies & tactics that have worked for them, hear about their challenges and triumphs, and gain valuable knowledge to help your company thrive.
From commercialization to full life cycle product management and marketing, learn about the latest trends in pharmaceutical, biotech, med device and healthcare marketing, product management, and branding.
From groundbreaking startups to exit-stage brands, we uncover the secrets to success in the life sciences, reflecting the ongoing evolution that defines our industry.
As a fractional CMO in the life sciences, I can help you establish, track, and optimize the right metrics and KPIs that align with your business objectives. This includes defining what success looks like for your specific stage of growth, whether it's early lead generation, nurturing prospects, or moving toward commercialization. I'll ensure that your marketing efforts are measured using data-driven insights, helping to identify opportunities, optimize campaigns, and make informed decisions to accelerate growth and ROI while minimizing wasteful efforts.
For more specialized help with growth, check out my firm, Mesh.
https://meshagency.com/
Episodes
42 episodes
The MedTech Commercialization Mistake Teams Keep Making | Ayse Unsalan
If your commercialization team shows up after the big decisions are already locked, don’t act shocked when the product struggles in the market. Talk to Bill.- Bill Schick: https://www...
The Truth About Medical Device MVPs | Aaron Joseph & Russ Singleton
If you think an MVP in medtech looks like a stripped-down prototype, you’re already behind. Talk to Bill. https://www.linkedin.com/in/founderandcdo/In their return to LifeSci Cont...
Why FDA Approval Isn’t Enough: Navigating Market Access | Lori Siegel
Commercialization doesn’t have to be a solo sport. Schedule a call with Bill Schick to pressure-test your launch plan before surprises show up downstream. https://www.linkedin.com/in/foundera...
Regulatory Consultants and What They Get Wrong | Thomas Moore, PhD
You can’t outsource judgment, but you don’t have to do it alone. If you’re navigating go-to-market decisions in a regulated space, work with Bill through MESH as your fractional CMO.Talk with Bill at MESH. https://meshagency.com/about-b...
Prepare For What Investors & the FDA Are Really Looking For | Tim Looney
Need investor traction now? Bring in a fractional CMO to package your story, de-risk your milestones, and turn Tim’s engineering plan into an investable go-to-market narrative. Let’s align tech, timeline, and TAM. Book a strategy call wit...
.png)
Develop Your Go To Market Strategy for Your Real Customer | Shehla Rooney
Built a life-science product that works, but growth stalled? Talk to Bill about diagnosing your commercialization path before you spend years selling to the wrong buyer.https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ <...
.png)
How to Build a Winning Life Science Sales Team | Pete Tortorelli
Need go-to-market that sales actually uses? Book a 20-minute Fractional CMO consultation with Bill to align marketing, VOC, and field execution—so reps stop “pushing” and start solving. - Visit https://meshagency.com/fcmo-fractiona...
.png)
To Scale: Focus on Your Customer Needs | Mike Pyne
Need product-market fit and pipeline fast? Book a 30-min MESH sprint audit with Bill. https://meshagency.com/lets-connect/ In this episode, Founder/CEO Mike Pyne, Medoh Health shares how he turned short-form video + AI into a docto...
.png)
The Founder’s Playbook for Med Device Engineering | Tim Looney
Have the engineering plan but need the market plan? Hire a Fractional CMO to de-risk launch and accelerate adoption. Book a strategy call. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/President/CEO T...
The IPO Playbook: Evidence, Agility, and Investor Trust | David Iannetta
Not seeing investor-grade pipeline from your science? Bill is the Fractional CMO for complex medtech & life-sci GTM. Book a 20-min diagnostic. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ • Connect wit...
.png)
How to Launch a Successful Healthcare App | Peter Attia
Ready to launch faster? A fractional CMO can help. Talk to MESH. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/Founder Peter Attia built Family Vitals, an iOS app that helps families securely organize, collaborate on, ...
.png)
The 3 Branding Mistakes That Stop Product Growth | Jim Macleod
Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/- Connect with Bill https://www.linkedin.com/in/founderandcdo/Jim MacLeod De...
.png)
Why Products Stall (use VOC to Fix It) | Dave Kern
Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/Connect with Bill https://www.linkedin.com/in/founderandcdo/Connec...
.png)
De-Risk with the Right Partners at the Right Time | Greg Lange
Partner sprawl stalling progress? A Fractional CMO prioritizes what moves revenue now. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Greg Langehttps://www.linkedin.com/in/greg-lange-70bab04/<...
The Productivity Playbook for Biotech Leaders | Katalin Szegner
Stuck in gridlock? Learn how a Fractional CMO can transform misalignment into momentum. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/Connect with Bill: https://www.linkedin.com/in/founderandcdo/Connect with Ka...
De-Risk and Master Phase Zero | Aaron Joseph & Russ Singleton
Work with Bill: https://meshagency.com/lets-connect/- Aaron Joseph https://www.linkedin.com/in/ajosephprofile/- Russ Singleton https://www.linkedin.com/in/russellsingleton/ Here’s the link to their blog series: https://...
Stop Assuming The Market Will Say Yes | Jack O’Callaghan
Contact Bill: https://meshagency.com/lets-connect/Follow Jack O’Callaghan - https://www.linkedin.com/in/jack-o-callaghan-5672636/ Founders don’t fail for lack of ideas—they fail for ignoring payers, regulators, and real use...
.png)
Translate Complex Science into Memorable Messaging | Elizabeth Lumpkin
Connect with Bill on LinkedIn: https://www.linkedin.com/in/founderandcdo/Discover how an on-demand Fractional CMO can sharpen your story and accelerate growth—visit https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/
.png)
Launching Healthtech Wearables in Hospitals | Shreya Divatia
In this episode of LifeSci Continuum, I sit down with Shreya Divatia. Shreya has spent a decade rescuing med-tech programs from hidden failure points and turning “it works in the lab” into “it works on a 102-year-old patient with spotty Wi-Fi.”...
Use an FCMO to Transform Marketing Waste into Full Throttle Growth
In this episode of LifeSci Continuum, I sit down with Pete Tortorell, GM/Managing Director of Omni International (now Revvity). Timestamps:00:00 Intro01:24 Pete’s Story02:07 COVID19 Case Study07:20 Good Marketing is...
.png)
Turn Your Bench-Top Idea into a Reimbursable Diagnostic | Laurel Nelson
In this episode of LifeSci Continuum, I sit down with Laurel Nelson (Founder, InnovexDx), who breaks down how diagnostics and life-science start-ups can actually commercialize when cash is tight and timelines keep slipping. Learn h...
.png)
Get Better Leads at Your Conference | Bill Kenney
In this episode of LifeSci Continuum, I sit down with Bill Kenney, Founder of MEET (My Expo & Event Team), to unpack why most life science and med device trade show strategies fail—and how to fix them. Timestamps:00:00 Intr...
Tailor Your Pitch for VC | David Iannetta
Connect with Dave Iannetta on Linkedin: https://www.linkedin.com/in/dave-iannetta/Interested in getting 18+ Years of Cheat Codes, Perspective, and Tips for Surviving Marketing in Life Sciences and Medical Devices? • Subscri...
%20Investment%20(1).png)
How to Bring Pharma to Market by Mastering Brand, Story, and Value | Nara Daubeney
Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Contact Nara...
.png)
How to Maximize Your Pitch for Angel, VC, and IPO Investors | David Iannetta
Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Dave:...
.png)