.png)
LifeSci Continuum with Bill Schick
I'm a Fractional Chief Marketing Officer for life science companies and I help them accelerate product adoption & make marketing work.
This is LifeSci Continuum, where we explore the unbroken sequence of innovation, strategy, & growth in the life sciences industry. Join us as we explore the insights and experiences of founders, product managers, commercialization leaders, & marketing pros in the field.
Discover the strategies & tactics that have worked for them, hear about their challenges and triumphs, and gain valuable knowledge to help your company thrive.
From commercialization to full life cycle product management and marketing, learn about the latest trends in pharmaceutical, biotech, med device and healthcare marketing, product management, and branding.
From groundbreaking startups to exit-stage brands, we uncover the secrets to success in the life sciences, reflecting the ongoing evolution that defines our industry.
As a fractional CMO in the life sciences, I can help you establish, track, and optimize the right metrics and KPIs that align with your business objectives. This includes defining what success looks like for your specific stage of growth, whether it's early lead generation, nurturing prospects, or moving toward commercialization. I'll ensure that your marketing efforts are measured using data-driven insights, helping to identify opportunities, optimize campaigns, and make informed decisions to accelerate growth and ROI while minimizing wasteful efforts.
For more specialized help with growth, check out my firm, Mesh.
https://meshagency.com/
LifeSci Continuum with Bill Schick
How to Bring Pharma to Market by Mastering Brand, Story, and Value | Nara Daubeney
Follow Bill: https://www.linkedin.com/in/founderandcdo/
Contact Bill: https://meshagency.com/lets-connect/
Video Podcast: https://www.youtube.com/@BillSchickFCMO
Audio Podcast: https://www.buzzsprout.com/2380430
Contact Nara Daubeney: https://www.linkedin.com/in/nara-daubeney/
_______________________________
Timestamps:
00:00 Intro
01:31 About Nara Daubeney PhD
04:25 Nara Daubeney’s Motivation
06:35 Demonstrating Value & Phaim Pharma
09:07 Start-up Founders Biggest Mistake
09:44 Nara Daubeney’s Philosophy
09:59 How to Communicate the Value of Your Life Science Company
12:08 How to Empathize with your Customer & Stakeholders
13:53 Identifying Your Target Audience
14:29 Example of Effective Messaging
15:45 Why Websites are Valuable for Life Science Companies
22:25 LinkedIn for Life Science Founders
25:58 Common Life Science Company Positioning and Messaging Mistakes
26:45 Leading with Authenticity in Life Sciences
29:23 Lessons for Life Science Marketing
_______________________________
Bringing a brand-new autoimmune therapy to market can feel overwhelmingly complex—especially when you’re juggling scientific rigor, regulatory hurdles, and investor skepticism. Many life science founders struggle to communicate the true value of their innovation, leaving them overlooked in a saturated marketplace.
Imagine finally developing a game-changing treatment only to watch stakeholders shrug because they don’t fully grasp your therapeutic’s transformative potential. Or think about the uphill battle of securing funding when investors can’t see why your product stands out from the rest. Without a clear, compelling brand story and patient-centered messaging, brilliant solutions stay buried.
In this episode of LifeSci Continuum, I speak with Dr. Nara Daubeney—CEO & Co-Founder of Phaim Pharma, surgeon, and biotech executive—about her journey in launching a new autoimmune therapy. She reveals how thoughtful storytelling, audience-focused messaging, and transparent value propositions can attract the right partners and propel clinical success.
From leveraging LinkedIn as a personal brand amplifier to crafting a website that educates and captivates, Dr. Daubeney shares actionable tips for life science entrepreneurs aiming to transform great ideas into real-world therapies.
For those tackling this on their own, consider these tips:
1. Many life science founders focus solely on product development during the early stages, neglecting the power of brand co-creation with their earliest customers. Identify a select group of early adopters—clinicians, researchers, or key opinion leaders—who not only test your solution but also help shape your brand’s narrative. By involving them in refining your brand message, you ensure it resonates with the real-world challenges and aspirations of your target audience. Their buy-in becomes a powerful form of social proof, showcasing authentic advocacy that sets you apart in a crowded marketplace.
2. Embed Scientific Rigor into Every Brand Touchpoint
Pro Tip: Consistently Translate Complex Data into Clear, Insightful Narratives.
In a field where trust hinges on evidence, your brand must radiate credibility at every turn—yet many life science teams only emphasize data in white papers or scientific conferences. Instead, weave simplified but accurate data-driven insights into marketing materials, pitch decks, and website copy.
3. Design Your Brand for Scalability from Day One
Pro Tip: Establish a Modular Framework That Adapts to New Markets and Indications.
For more specialized help with growth, check out my firm, Mesh.
https://meshagency.com/
#LifeSciences #HealthcareInnovation #ProductMarketing