Ep13 How to Boost Your Bookings With Aligned Clients By Creating Boundaries In Your Marketing

"Good" marketing doesn't just get new clients in. It boosts your bookings with clients that are a good match to your service. 

This means clients that know what to expect from you and what is expected from themselves. Know what your service includes... and what it doesn't. Know how much they are going to get... and what requires further investment/another service. 

The clearer you are on this, the more likely you are to attract "hell-yes" clients you love working with! 

I'd love to hear what you thought of this episode!

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Transcript

And so then it kind of philtres into what the service is and what it isn't, and we've kind of touched on that there with that example. Like, this isn't a service that includes one-to-one support. If you know you are somebody that really benefits from that and you want to be able to ask questions and chat things out and have expert advice, pair it with the option that does include one-to-one support.

I just had a client reach out to me the other day and was like, Oh, can you like, support me in my social media and do the social media management? And before, I'd have been like, Yes, of course, whereas now I was like, absolutely not. That is not my area of expertise, that's not my zone of genius.

And when I say that, like, not just the generic ones, I still. On the other day that was like, this is not for you. If you don't want to 10x your business, like, let's use that like in an actually helpful way, like, this is not for you.

If you don't have a clear offering, you further benefit from having one on one support. You are feeling confused about your next steps. You know, really like thinking deeply about who it is going to serve best and then making that known really, not being afraid of putting clients off. I have a whole other episode about this, which I will link below. We should be repelling people within our marketing.

That is a sign of good marketing. If people say this is actually not for me good. It means you've clearly created the boundaries of what your service is and what it isn't. I had somaeone message me that yesterday about mirrored marketing, actually.

They said This looks great, but I'm not clear enough on my service to benefit from this. And I was so happy to receive that message because I was like, Yes. This shows that my marketing is super clear on who this is for, who is going to benefit, who should be hitting by and booking. And this is very important, and it's very related to the boundaries of this is what it is, this is what it isn't.

This is who it will serve, this is not who it will serve. And we can kind of say here, like, you know, if you are unsure, let's have a discussion, let's have a conversation, feel free to ask me questions.

You know, we can open up this dialogueue this back and forth to make sure that our service is genuinely going to serve somebody. And within this, something else to consider when it comes to boundaries is actually very clearly outlining what is required of the buyer. You know what is their commitment? We're speaking about boundaries here, very much about, like us, setting the tonnee of what we give and what we do. But it's also important to consider, well, what does the buyer need to do?

Is this something that is a very high commitment offering? Do they need to be giving a lot of time, a lot of energy, a lot of dedication to the service? Because if they do make that known. I've had clients come to me before who've been very frustrated because they have signed up for a service. That was like, it's basically a full-time job to finish it, and they were really frustrated about that.

They weren't feeling satisfied from their purchase because they didn't feel like that was made clear to them before. This is where it's really important to set that boundary.

Also, considering what space do we want people to be buying from? I have a client who recently has changed the ending of the sales page to say, before you hit buy, please consider if you are hitting buy. From this place of. Like, I'm broken and I need fixing, and this service is going to fix me. And she said, Because that is not what this space is, this is a space to hold you, I don't believe you're broken.

I don't believe you need fixing, and I also don't want you to be entering from that energy. And so setting this very clear boundary of like, this is the place to receive this offering in. This is what the energy entails within this space, this is what is going to be required of you.

And this is what I'm going to give. We start to create this beautiful exchange where we are empowering people to sit within themselves and to decide if something is aligned for them. And we're also really empowering ourselves of, like, being clear in what it is. We do what we don't do, what we can give and what we can't give. And of course, there is a nuanced piece here of like, we can't predict exactly what we can give from a service, exactly how people are going to have to show up. And you know, that would be a disservice to the magic that can come through within these spaces.

But the clearer we can be from the get-go of our marketing, the more clear we can make these boundaries, the better. Even if you are somebody who offers support within your service, you know, I only respond to you Tuesday to Thursday, nine to five. These are the types of topics that we can explore within our support areas. Outside of these are beyond my expertise.

They aren't what I will be speaking on. Having these strong boundaries so that other people entering the service can also feel very clear. They know where they stand, they know what is welcome in this space, they know, like how they need to be showing up.

It really serves both sides of the party in that regard. And those that do not like that, they don't like these boundaries, they don't like the things that you're highlighting within that. That's great because they aren't aligned clients for you, they are the kinds of clients that you'll sign and you'll go. Oh my god, this is draining the life out of me. This is making me feel like I'm rubbish at my service.

I'm not actually helping these people, I'm not good at this. And we don't want to be in that energy. We want to be working with the kinds of clients where we're like, Wow, I'm really having an impact. This is so enjoyable for me to show up in my service.

I'm more confident in what I do and that really does come from the boundaries we set. So I would love to know, having listened to this, how you are feeling about boundaries in business, and if it has sparked any ideas for you to set a certain boundary, please get in touch with me. I'll leave my Instagramme below. I would love, love, love to hear about it.

Thank you so much for this episode, I really hope that it was helpful for you. And if it has made you want to find out more of the ways, you can work with me. All of the information about one to one my resources, my programmemes are all listed below in the show notes. If you found this helpful, I would really appreciate if you could take a moment just to write a review. This helps other creators, just like yourselves, find this podcast and have an even greater impact from their services.