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Marketing Musings
The space for musings on marketing that are too chaotic for a carousel, not strategic enough for an algorithm to deem them valuable, or polished enough for a post. Just honest reflections on the art and psychology of marketing, from someone who loves it, questions it, and lives it.
- By Emma Orlando
Episodes
38 episodes
S2 Ep23 Visionaries Need Voids
There's a particular kind of discomfort that comes when everything goes quiet.Not the quiet you chose, the kind that descends on you. Where the calendar clears, the momentum stalls, the ideas you were pushing hard on suddenly feel like t...
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Season 2
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Episode 23
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24:45
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S2 Ep22 How I'm Using a Social Media Sabbatical To Grow My Business
I've been sitting with a lot lately. The kind of a lot that makes you want to go completely off-grid, learn embroidery and never open Instagram again.I've been questioning everything lately. My work, the noise, the way we've all just qui...
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Season 2
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Episode 22
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27:32
S2 Ep21 What Imposter Syndrome Is Trying To Tell You
this episode came from a conversation I had in Costa Rica that I genuinely haven't been able to stop thinking about. I'd just finished my writing retreat, I was travelling solo, and someone asked me why I was there, and the moment I said I'd co...
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Season 2
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Episode 21
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24:17
S2 Ep20 Why Owning Your Style Is The Best Strategy With Artist Cass Deller
In this episode, I sit down with the incredibly talented artist and teacher Cass Deller, and honestly, I could have talked to her for hours. Cass built a thriving, multi-faceted creative business ent...
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Season 2
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Episode 20
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51:26
S2 Ep19 The Four Words That Changed My Marketing... And Will Probably Change Yours Too
In this episode of Marketing Musings, I’m diving into four words that sparked equal parts expansion and resistance in me: let it be shit.When I was on a writing retreat and saw that phrase printed across our sweatshirts, somethi...
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Season 2
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Episode 19
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25:36
Ep18 The Muse Isn't Fragile... and Your Marketing Needs You To Remember That
In this episode, I’m coming to the mic from a bit of a funky state of being.I’ve just returned from a life-changing trip where I felt like my most aligned and expressed self and I’m navigating what it means to land back in an environment...
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Season 2
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Episode 18
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23:01
S2 Ep17 What I Realised About Marketing On a Writing Retreat and 3 Weeks In Costa Rica
In this episode, I share what really happened on my Costa Rica writing retreat and why barely writing was the most important part of it.I talk about creativity beyond discipline, the three creative departments (creative, editing, publish...
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Season 2
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Episode 17
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23:20
S2 Ep16 Reconnecting To The Writer Within & How That Has Totally Transformed My Marketing
This episode was one I couldn’t not record.As I prepare to fly to Costa Rica for a writing retreat in the jungle, I found myself reflecting on what this trip has activated in me and how deeply it’s connected to creativity, ident...
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Season 2
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Episode 16
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20:36
S2 Ep15 AI Can Write Effective Marketing, But It's Essential It Doesn't
In this episode, I share an unfiltered musing on AI, creativity, and what we risk losing when convenience replaces embodiment.Sparked by a quiet, introspective morning and a deeper reflection on my own nature as a truth-teller, I explore...
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Season 2
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Episode 15
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27:18
S2 Ep14 How To Create Space For Your Truest Marketing Yet
After returning home and feeling unexpectedly chaotic, uninspired and mentally flat, I’m taken into a physical clearing-out of my space that mirrors the shedding I’ve been moving through for years. From throwing away decade-old relics, to confr...
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Season 2
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Episode 14
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27:16
S2 Ep13 Why 2026 Is The Year For Visionaries
2025 asked me to shed. To pause. To question why things weren’t working the way I thought they would. And in this episode, I share the realisation that’s landed so clearly for me: it wasn’t meant to work yet.This is a conversation for th...
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Season 2
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Episode 12
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20:34
S2 Ep12 Marketing Isn't Selling, It's Serving
Most business owners see marketing as a job they need to get done, a set of tasks that generate sales. But what if your marketing wasn’t a mechanism… and was instead another expression of your service?What if your marketing wasn’t...
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22:48
S2 Ep11 Why Integrity Can Be Isolating
This episode meets the edges of discomfort for me because, well isolation is uncomfortable, isn't it? Especially when it feels like rejection. Especially when it questions the belonging that feels so integral to us as humans. And it was in that...
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Season 2
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Episode 11
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17:20
S2 Ep10 Why You Need to Consider Self-Development Exhaustion In Your Marketing
In this episode of Marketing Musings, I dive into a conversation that has been bubbling under the surface for so many conscious business owners: what happens when the healing journey becomes another cage? I share a beautifully...
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Season 2
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Episode 10
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17:59
S2 Ep9 The Messy Middle: When Sharing Your Truth Feels Terrifying
In this deeply honest episode, I invite you into the raw, unfiltered middle ground of conscious creation, the place where your truth feels alive… but also utterly exposing.After last week’s episode on the courage to create, I reflect on ...
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Season 2
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Episode 9
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17:52
S2 Ep8 How To Have The Courage To Create What You Really Want To
So many people tell me they love my honesty online, but what they don’t see is how much courage it’s taken to get here.In this episode, I’m exploring what it really means to have the courage to create. Not just to share the high...
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21:35
S2 Ep7 Why Translating The Power of What You Do In Marketing Feels So Hard
In this episode, I explore what it truly means to be a visionary in business, to imagine what doesn’t yet exist and bring it to life through your work. Inspired by Caroline Myss’ teachings on the visionary archetype, I unpack the challenges and...
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Season 2
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Episode 7
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20:34
S2 Ep6 Why The Art Of Nuance Needs To Be Prevalent In Marketing
In this episode, I explore what it really means to practise marketing with nuance in a world obsessed with extremes. From “hot takes” and controversy-driven content to shiny before-and-after transformations, online marketing has beco...
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Season 2
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Episode 6
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21:59
S3 Ep5 The Real Reason Behind Your Creative Block In Marketing
In this episode, I open up about the period when my own marketing wasn’t landing. When I was in the middle of a creative evolution, testing new ideas, finding my voice, and realising how much pressure we put on ourselves to look like w...
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Season 2
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Episode 5
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24:07
S2 Ep4 Why Your Marketing Needs To Be Messy
This episode is a little different because it’s messy.I sat down with no plan, just the pull to explore something I’ve been feeling deeply lately: the pressure to make our marketing clear.We’ve been told to make everything c...
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Season 2
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Episode 4
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20:51
S2 Ep3 The Problem With The "Sexy Sell"
In this week’s episode of The Mirror, I dive deep into a marketing pattern many of us have unknowingly fallen into: the sexy sell. You know, the polished promise that gets instant attention: “Book out your services,” “Hit 10k ...
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Season 2
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Episode 3
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22:02
S2 Ep1 Why Change Makers Need Change Making Marketing
Season 2 of The Marketing Mirror is here and it’s about to change the way you see marketing, for good.Because here’s the truth: the “sexy sell” has dominated the industry. Quick wins, shiny promises, surfac...
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Season 2
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Episode 1
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20:20
S2 Ep2 Why You Need To Be Misunderstood In Your Marketing
In last week's episode, I spoke about the power of creating change-making marketing, but there's a slip to that, which also needs the spotlight.Being misunderstood in your marketing. The truth is, when you go against the grai...
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Season 2
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Episode 2
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19:26
BONUS EP Why I'm Rebranding a Booked Out Business (With a Dose Of: Traveling to Bali, Kundalini Activations & Lonliness))
I'm in between seasons right now, but have been struggling to fully articulate what a wonderful whirlwind the past couple of months have been with the confines of social media. So join me for this episode where I delve into why I've...
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32:12
Ep14 The Squiggly Journey From Zero Bookings to Booked Out
I started the year with zero bookings... and I'm ending it booked out. It was by no means an overnight success story though. In this episode I dive into the squiggly journey to sold-out success and what I did to get there. If you want t...
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Season 1
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Episode 14
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27:11