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The Mirror
The podcast where conscious business owners learn how to practice marketing that is a true mirror of their service, by Emma Orlando
Episodes
15 episodes
BONUS EP Why I'm Rebranding a Booked Out Business (With a Dose Of: Traveling to Bali, Kundalini Activations & Lonliness))
I'm in between seasons right now, but have been struggling to fully articulate what a wonderful whirlwind the past couple of months have been with the confines of social media. So join me for this episode where I delve into why I've...
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32:12
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Ep14 The Squiggly Journey From Zero Bookings to Booked Out
I started the year with zero bookings... and I'm ending it booked out. It was by no means an overnight success story though. In this episode I dive into the squiggly journey to sold-out success and what I did to get there. If you want t...
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Season 1
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Episode 14
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27:11
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Ep13 How to Boost Your Bookings With Aligned Clients By Creating Boundaries In Your Marketing
"Good" marketing doesn't just get new clients in. It boosts your bookings with clients that are a good match to your service. This means clients that know what to expect from you and what is expected from themselves. Know what your...
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19:51
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Ep12 How To Sell When People Are Tired Of Being Sold To
Selling on social media has really upped its anty in the past couple of years, which means it's harder to be seen and sell amongst the noise. In this episode, I'm diving into what changes we have seen in selling and why you need to...
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Season 1
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Episode 12
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19:53
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Ep11 How To Use Email Marketing To Discover, Nurture and Convert Clients With Strategic Marketer Bex
Email marketing is often overlooked. And yet, it's one of the most powerful forms of marketing that exists (and my favourite). If you want to have more passive marketing, create outside of the realms of a 6 second vide...
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41:08
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Ep10 How To Remove Shame From Your Marketing And Empower Aligned Clients To Buy Instead
Shame marketing is rife... and it's not going anywhere. But if you are a conscious business owner my guess is you don't want to sell your service that way. You want to connect, empower and drive aligned action when it comes to s...
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Season 1
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Episode 10
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27:26
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Ep9 How To MOT Your Marketing to Steer it to Sold-Out Success
Just like a garage would get to the bottom of those squealing brakes and fix it, that’s what the Marketing MOT does. It sees where there’s blocks in how good your service is and people’s ability to see that and want it for themselve...
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Season 1
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Episode 9
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22:51
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Ep 8 Why Trying to Appeal to Everyone is Hurting Your Business... And What To Do Instead
Hi, I'm a recovering people pleaser (in both life and business). When I first started this company I said yes to everything and it didn't take long for me to be working with clients that exhausted me and made me doubt I wanted to do this work. ...
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Season 1
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Episode 8
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17:51
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Ep7 What To Do When It Feels Like Your Marketing Isn't Working And You Want To Give Up
We all have moments, days, weeks and months where it feels like things aren't working. The bookings aren't coming in, content has low engagement and it doesn't feel like the needle is moving. The good news is that you don't need to burn...
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Season 1
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Episode 7
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20:47
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Ep6 Chicken Shop Date, Content Exhaustion and Connecting on Social Media
Right, who else is obsessed with the Andrew Garfield Chicken Shop interview? Not only is the one of the greatest love stories on social media, it's also teaching us a lot about what stops the scroll on social media. In...
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Season 1
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Episode 6
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20:34
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Ep5 Why “Hell Yes” Clients Ghost You Before Hitting Buy And How To Stop It Happening
You know how it is. You create a service because people said they would 100% buy it and then they are nowhere to be seen when it's launched. You have a discovery call with someone and it feels like a match made in heave...
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Season 1
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Episode 5
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20:09
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Ep 4 Marketing Without Instagram: Unlocking Success Beyond the 'Gram
Hey, I love Instagram. But I also don't want to spend my life trying to sell my services on it. That's why I've spent the past 6 months enhancing my marketing outside of the platform. It's been the most enjoyable process, has been more passive ...
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22:16
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Ep3 Why Interest In Your Service Isn't Turning Into Sales – And How to Turn That Around
Ever have clients that seem like a "hell yes" only to never hear from then again? Or is everyone tapping "I need this" and then crickets when you open up the sales doors? This episode is deep dive into the subconscious mind to explain why that'...
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Season 1
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Episode 3
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26:09
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Ep2 How To Be Seen, Standout and Sell in Saturated Industries
Your industry may well be saturated, but that's not the reason your service isn't standing out. The reason? Your uniqueness isn't being felt. In this episode I dive into how to market your service so it is seen and stands out... plus, t...
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Season 1
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Episode 2
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19:56
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Ep1 Why Loving Your Marketing Is The Key To Making It Magnetic
The secret to magnetic marketing isn't reliant on strategy alone; the energy you put into it matters. In this episode, I dive into how to fall in love with marketing so it becomes magnetic to the clients that are aligned with your service. ...
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Season 1
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Episode 1
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21:16
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