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Marketing Musings
The space for musings on marketing that are too chaotic for a carousel, not strategic enough for an algorithm to deem them valuable, or polished enough for a post. Just honest reflections on the art and psychology of marketing, from someone who loves it, questions it, and lives it.
- By Emma Orlando
Marketing Musings
S2 Ep20 Why Owning Your Style Is The Best Strategy With Artist Cass Deller
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In this episode, I sit down with the incredibly talented artist and teacher Cass Deller, and honestly, I could have talked to her for hours. Cass built a thriving, multi-faceted creative business entirely by following what lit her up. From corporate burnout at Westfield to watercolour wedding stationery, surface pattern design, courses and mentoring, her journey is a masterclass in trusting your creative instincts over chasing a formula. We talk about why joy has to come before the money, how your personal style IS your strategy, the power of being willing to pivot, and why niching down might actually be holding you back. If you've ever felt torn between building a "real" business and doing work that genuinely feeds your soul, this one's for you.
You can find more about Cass's brilliant work here.
I'd love to hear what you thought of this episode!
Head over to Instagram and let me know:
www.instagram.com/em___orlando
If you are interested in working together, you can head to my website here: