S2 Ep28 Why I'm Pausing Podcasting And Making Pinterest My Entire Personality

In this episode, I get honest about why she's pausing the podcast's regular rhythm and what that decision reveals about the deeper question so many conscious business owners are sitting with right now: what if the way we've been told to show up just isn't it?

From the exhausting sameness of social media feeds, to a person-centred therapist who feels like her Instagram contradicts everything she stands for in the therapy room, to a mum going viral on Pinterest whilst dancing to ABBA in her craft studio, this episode explores what it really looks like to decentre social media and build marketing that genuinely feels like you.

I also share the unexpected platform that fills my client books, grew my mailing list and brought consistent listeners to this very podcast and why I eventually said yes to teaching it, after saying no every single time she was asked.

This one is about permission. To slow down. To do it differently. To trust that the more embodied and alive your work is, the less you need to perform it.

You can buy Rooted Reach here. 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/em___orlando

If you are interested in working together, you can head to my website here: 

www.consciouscreatorco.com

Transcript

(0:00) Hi and welcome to The Mirror, the podcast where conscious business owners learn how to practise (0:06) marketing that is conscious, enjoyable, and a true mirror of the brilliance of their service. (0:13) This isn't another generic marketing podcast, this is where you learn the deep psychological (0:18) principles that create effective marketing, where you can quiet the noise of the business world and (0:24) tune in to how to do things that are a true reflection of you, where you can learn how to (0:29) finally have the impact you know you are capable and worthy of having. I'm your host Emma, a (0:36) marketing expert of over a decade.I truly love what I do and I'm bursting with knowledge to (0:41) share with you all, so sit back, relax, and let's dive in. Hi and welcome back to another episode, (0:50) an episode that I've been a little reluctant to record because it is going to be diving into why (0:57) I am pausing the podcast and it's so funny actually because there hasn't been any building (1:02) work all morning and then the second I've sat down to record this they have started like cutting and (1:07) drilling very loud below me so I feel like that's a little bit of an omen for the episode but (1:13) it seems to have paused enough for me to actually be able to get this out because I feel if I don't (1:17) get it out then I won't get it out and I want to get it out um but yeah it's been really interesting (1:23) for me recently because I know there's a lot of talk around like you don't need to pose consistently (1:29) and you don't need to show up consistently and you don't need to have like any kind of rhythm like (1:33) just flow when you flow and when you're lit up and I love that narrative and I very much do adhere to (1:41) it but I am also the type of person that just like my creative energy is fairly consistent and I do (1:48) actually find it not even just easy to show up consistently but kind of essential. I know (1:55) generators rely quite heavily on momentum and this is definitely something that is true for me (2:00) like if I know I have an email each week and a podcast each week like that really helps me thrive (2:07) creatively so I have been reluctant to sit down and record this and it's not that I'm stopping (2:13) podcasting it's that I am stopping the rhythm that I'm currently in and that is because for a (2:19) few weeks now I've been noticing that I've not been feeling as lit up to come and record.I've (2:26) had like moments where I've then gone and sat at the mic but it's not necessarily been a weekly rhythm (2:31) in the same way and obviously I've been lucky that my creativity has just naturally allowed that (2:37) rhythm to take place but also I have to honour that that doesn't feel particularly alive for me (2:44) right now and there's yeah like some relief as I say that because one thing that I am just (2:52) questioning so much at the moment is very much these ways that we have kind of just been told to (3:00) do things and these methods that have been presented to us always observed and witnessed (3:07) in the ways that we show up and express and speak on our work and market about our work (3:13) that just haven't been feeling overly nourishing and I'm having many many conversations about this (3:19) particularly in reference to social media a lot of people coming to me and saying I just I don't (3:25) want to show up in these spaces like for very very valid reasons as well like perhaps they're (3:30) not really enjoying being on them themselves they're not inspired by them sometimes even (3:37) being on them feels like a direct contradiction to the work that they do like it I was talking (3:44) to a friend the other day who is a person-centred therapist and she was speaking about how (3:49) a lot of what she sees therapists post is actually kind of advice and big complex issues (3:56) reduced down and kind of sweeping statements and stuff that like performs very well but also is (4:04) such a contradiction to how you would actually sit across from someone in a therapy room and there (4:10) was this just dissonance within her that was just like it doesn't feel right it feels uncomfortable (4:15) and then of course there's the added layer that many of us have been experiencing of just like (4:20) feeling really bored by the social landscape like noticing how samey it feels like a friend and I (4:27) were joking the other day that we feel like we have seen the same video a hundred times like (4:32) someone must be signing a course on a certain style of video where they are all just starting (4:37) to look the exact same and if you throw like AI creative content into the mix of that like (4:43) we literally just scroll in a sea of sameness and it's funny like I actually saw this video (4:48) the other day that was this creator breaking down how they go viral all the time and the advice (4:55) were things like 10 clips within the first 10 seconds and a certain cadence in the way that (5:01) you do the voiceover and how you stitch things together and the visuals and the narratives and (5:05) angles and I was just watching that like my god that looks exhausting I look so tiring (5:13) and this is something that like I've been having many conversations with about recently is like (5:18) a lot of people are feeling very tired and it's not necessarily from the work itself (5:24) actually often the work itself is the energising part it's this tiredness in the ways of expression (5:31) around it like how it is actually marketed and seen and recognised and desired that yeah feels tiring (5:40) feels contradictory to the actual approach feels just like another cage that many of us creatives (5:48) have spent a long time escaping from and I think I've just been questioning this in so many layers (5:56) of marketing like even as I am pausing this podcast I'm sitting with the fact that I have (6:01) a whole library of episodes that will be staying and they will be on a page on my website and I'm (6:07) even treating this podcast as my quote-unquote lead magnet because I've been questioning the (6:15) process of like create a freebie and make a funnel and bring people into your work and just like (6:21) colouring outside of the lines of it all I'm just like this podcast is me (6:25) expressing it showcases my approach what I believe in how I work why it works like without (6:30) me ever trying it's just me like naturally coming to the life I never plan any of the episodes (6:35) whatsoever and like people can discover me and then they can explore my work in that way like (6:42) do I need to try and contort my approach into this one single freebie or like create this perfectly (6:48) planned post that is expertly designed to convert and I've been speaking a lot on this shift into (6:58) the new paradigm in 2027 and just like how much I feel and trust that like none of this stuff is (7:05) going to work anymore anyway like we are fully entering into the era of your deepest resonance (7:11) and embodiment being what is going to create such a strong vibrational field outside of you (7:18) that that is what will attract people to the work and I think there's a reason that many people are (7:24) saying like I don't want to show up online like I'm struggling to share my work like even parts (7:29) of my work feel very restrictive and like they need to fall away and like they were in alignment (7:35) and now they're not and I recorded a whole episode on this the other week and I just think that for (7:41) me I'm taking it that step further and like the way I show up because I am someone that actually (7:49) social media isn't massively aligned for me I create most of my marketing in this one spot on (7:58) the headland that I live on which is just completely sheltered from view of anybody (8:02) and it's quite a climb down there but once you're down there it's by the water and like all of my (8:09) marketing is just created in my journal and in my notebook and just hidden from the world and very (8:14) much like I'm a second line in human design so it's very hermit like in the way that I create (8:20) and something within my gene keys as well like I cannot remember the exact bit but I know it's in (8:24) my prosperity sequence is a fourth line which is very much about not reaching the masses but rather (8:33) having small little communities and networks and word of mouth and like a much softer approach (8:40) that a lot of the time it feels like social media contradicts I often say that if you're (8:47) struggling to show up people tend to put it down to a creativity problem or a visibility problem (8:55) and I am not got a creativity problem I create all the time constantly and I did honestly have (9:03) a visibility problem for quite some time and I had a lot of therapy around that I've shared (9:08) about this quite openly but there was a time where even if a picture was taken of me I would (9:13) delete it and I used to live in fear of like waking up in the morning and seeing those Facebook (9:19) notifications like you've been tagged in a picture and like stomach drop hated it like I did genuinely (9:25) have such a visibility problem that I had a lot of therapy on that and I really worked through it (9:30) and I showed up online a lot like I broke through all of those visibility blocks and grew my business (9:36) was very much seen and now I'm at a place where like it's not a visibility problem (9:43) I just do not want to set up my phone and talk to the camera when there's no one there and there's (9:50) no one to bounce off of and I just don't enjoy it I don't enjoy creating in that way it doesn't (9:56) come naturally funnily enough the podcast does and I think it's because I live by myself so I'm always (10:03) chatting to myself might sound weird but I'm constantly like having conversations with myself (10:08) like this all of the time so this feels absolutely no different it feels like very cohesive with the (10:15) way that I live anyway but there is something that is just like a you could say block around (10:22) showing up on social spaces and this is what many people have been coming to me about (10:26) and sometimes there's a genuine block that may need some space and some exploration and some (10:32) inner work and sometimes it's just because it is not aligned and I really think we need to be (10:38) listening to these nudges more and more and actually trusting that there is another way (10:45) because something that people say to me all the time and I've also echoed this sentiment as well (10:50) it's like the social media is where the clients are right like it's not as easy to just not show (10:54) up there and this is a very nuanced I want to say even contradictory conversation because like many (11:02) of us are in these spaces where we're like I don't love social media I still show up anyway I don't (11:07) want to post I still post I don't like consuming I still add to the noise you know it's very (11:12) contradictory in that and I think it's fine for it to be I think that you know that's sometimes how (11:18) change comes about but also I do think it's important to explore that change deeper of like (11:24) okay so what else can we do and I shared an entire episode on this but I was feeling this deeply a (11:33) while ago and I started to explore other platforms and other avenues it's part of the (11:38) reason that I started this podcast and I remembered that a few years ago my mum who I've shared about (11:45) on here before she runs a creative studio she has patterns and tutorials and designs (11:51) and I posted to her pinterest because I mean she just doesn't enjoy showing up on social media (11:57) she's just a true crafter in her element in her studio doesn't want to come out doesn't want to (12:02) film and do all stuff for socials very fair and so I posted and ghosted on pinterest and then all (12:10) of a sudden she had this influx where like she was getting downloads daily some of her videos (12:15) had gone viral all of these people were finding her website and some were even reaching out to (12:20) message her and she was just like where has this come from and when we checked in on her pinterest (12:25) she had 1.1 million monthly views and we were like oh that's where it's coming from we like (12:33) checked all the data and we could see that it was all originating from pinterest and for me (12:40) pinterest has always been a platform that I've just loved and enjoyed so much and so a couple (12:44) of years ago I was like right I'm actually just going to take this seriously and use pinterest (12:48) as my platform not at the time thinking that it would become a primary platform at all just (12:55) thinking it might supplement my work and a very very similar thing happened to me like I was getting (13:00) spikes in my podcast views my website views and my subset views I had enquiries to work with me (13:08) all of my free calls booked up and then suddenly well not suddenly like actually gradually (13:13) I was full I was fully booked and of course this is a blend right so it's not just pinterest it's (13:20) people then discovering my podcast like a lot of people say that their pipeline is pinned to website (13:25) to podcast and then maybe eventually to instagram so for me instagram is very much about like (13:30) building that personal brand like you get to see how I live my life and just see a bit more about me (13:34) my podcast is some of that as well but it's also the deeper elements of my work and my approach (13:42) it's kind of in a way like a lead magnet I feel like in not in the traditional sense because I (13:47) cannot condense anything into a lead magnet I've tried many times but like there's these other (13:52) avenues to explore that I genuinely love creating on but then people are like essentially just being (14:01) found you know one pin rarely leads to someone becoming a client but it is this way of generating (14:09) reach to my work that feels far more nourishing to me like it felt like taking a huge exhale (14:17) and there was this like sigh of relief of like oh like it gets to be simpler actually and that's (14:22) not to say I'm peddling this like create a pin direct to this make passive income make millions (14:28) like no you know by now that's not my vibe it's about actually having this deep embodied writing (14:37) and work and things that I have created have a platform where they are found and they are (14:44) discovered without me feeling like I need to be showing up all the time and with me being able (14:49) to have ample space to just you know create or rest or nourish myself or find inspiration (14:57) and because of the nature of pins so you can click straight through like from the pin to a link it's (15:03) just given this direct pipeline for this content that I genuinely pour so much of my heart and soul (15:10) into space to be found and it also means that because the pins live on like it's not like (15:17) social media where you post and then you're kind of refreshing to see if people have liked and (15:21) commented and then that thing that you poured your heart and soul into has disappeared within 48 hours (15:27) like my top performing pin is two to three years old I can't remember it's like years old I created (15:33) it a long time ago and that's what brings people into my work and into my world and of course there's (15:39) many layers to this because the pin is really just that like initiation and then the depth of your (15:45) messaging like what you have written on your website what you're creating in those longer (15:49) explorations of what you do like the steps that you are creating then into your work are so (15:56) important and that is my work that's what we do one-to-one together that's what we really explore (16:02) but the pins are just that initial like oh that point of discovery that I think many of us have (16:08) been finding so much harder on instagram it's kind of like everyone's in the energy of doom (16:14) scrolling and you're trying to get them to pay attention to this really deep embodied (16:18) in integrity piece that you poured your heart and soul into and it's not that it's not incredible (16:23) it's that sometimes people are not in the energy to receive it whereas pinterest is more of a search (16:28) engine so it's slower it's more considered people are in the energy to dive deeper and of course I (16:36) knew all of this but I have really been exploring it over the past three years or so now and actually (16:42) beyond because I've been doing it for my mum's business for way longer than that and it is about (16:48) pinterest but it's also about this bigger notion that if something genuinely isn't serving us and (16:56) we're holding the belief that we have to do it because we've either been told to or because (17:00) we've been doing it before or others doing it it's really that invitation to question it because like (17:06) I said I genuinely believe that the only kind of stuff that's really going to be working in the (17:13) future is the kind that feels very much yours it's come from a place of deep embodied truth and this (17:20) real desire to create something that I was saying the other day is that we have enough clear marketing (17:27) out there like AI can write your marketing very clearly it can make your service easily (17:33) recognisable to people we have tools to be able to do that but what we don't have the tools for (17:40) is that deep felt resonance that Richard Rudd speaks on as what is going to be the path of (17:48) prosperity going forward the kinds of words that only you could have really written yourself (17:53) and the kind of expressions that are so unmistakably you and so alive and infused with (18:01) your energy that they naturally become undeniable not because you've written clearly or cleverly or (18:09) in a way that is driven for conversion but because your essence is so woven into them and for me I (18:17) realised that I create like that all the time but sometimes the ways that I share those creations (18:24) aren't necessarily infused with the same energy like I was saying sometimes showing up on social (18:29) media can feel like a bit of a messy contradiction and for me when I actually de-centred social media (18:36) as my primary marketing platform I started to enjoy it a whole lot more and now I get to just share (18:42) these little snippets of my work with the invitation to the long form if people go and explore there (18:48) and if not I know that I'm using Pinterest as my platform to really bring people to that longer (18:54) form content anyway and then I start to see the platforms as well how do they serve me so for me (19:01) podcasting is now going to very much be like if there is this big topic that I'm like okay I need (19:06) to sit down explore this then I'll come to the mic if I'm out by the water and I'm just writing and (19:13) it turns into this sub stack then I'll post it on sub stack if I feel inspired to then kind of share (19:19) that in little snippets on social media I'll share in that capacity mostly for social media I feel (19:25) inspired to like share little snippets on my story of like what I'm doing and what I'm up to (19:30) but knowing that all of that pressure has kind of taken off because for me (19:35) Pinterest has really become the platform that brings people to that stuff anyway (19:41) and I just you can hear it in me I feel like it just does feel like such a relief like those (19:46) first clients that came through from Pinterest I honestly feel like the energy behind that response (19:51) for me was like thank fuck you know like thank fuck it gets to be easier and it gets to be far (19:57) more creative and far more aligned and yeah I can use this platform that I adore and create in ways (20:04) that I love creating and that is my marketing that is my sole marketing strategy and I hate to (20:10) conclude this with and I've got a course on that because believe me I was so reluctant to creating (20:17) a Pinterest course because I do not want to add to marketing noise I do not want to add the stress of (20:22) another platform to contend with and I know that a lot of the courses in this space are very much (20:29) of the narrative of like post on Pinterest and passive income and like when I was doing some (20:34) like keyword search around it like this kept coming up and I was like no this is not it this (20:40) is not what I'm doing but what I really was inspired to create on because many people have (20:45) asked me for a Pinterest course and I always said a resounding no and then it just kept (20:49) niggling at me and wouldn't go away and it was because for me it's not about anything other (20:57) than getting the reach to the important work that you have created and the important marketing that (21:04) you have been sharing and we cannot do that just by learning how to post pins and post them on (21:10) Pinterest we have to like which is at the core of what I do really understand ourselves and our (21:17) approach and how to offer little windows into that that spark some inspiration or a breakthrough or (21:25) a sensation that makes people want to lean in for more and as you know like my background is (21:31) in the psychology stuff like this is what really gets me going it's it's far less about like how to (21:37) post a pin which is what I had associated a Pinterest course being about and more like how (21:43) do I create a window into my world into my work that feels softer more nourishing doesn't require (21:50) me to be as on and be so seen and to show up in ways that don't align with me and when I kind of (21:57) clipped those pieces I could not stop creating like I wrote the course I recorded the course and (22:01) I was like yes the sales page I wrote it so quickly like my fingers kept making so many typos because (22:08) I just couldn't type quick enough and that for me like as a generator is when I always know that I'm (22:13) lit up by something and it's in alignment for me and yeah like that's really the energy of it like (22:18) I've broken it down into three parts where we dive into you know what to actually post that is really (22:24) with intent and with purpose where does that then take people like okay people have found a pin and (22:31) they clicked on it how does that translate then into your work and maybe working with you even (22:37) and then also yes the practical side of I've created templates and a walkthrough video on (22:43) like how to make sure once you've got that content and you've understood it and you've created that (22:48) journey how do you make sure that it's up and posted in the time it takes you to finish your (22:54) cup of tea because we don't need more on our plates like Pinterest is something that I have (22:59) added as like a half an hour task each week into my schedule and it is entirely based off what I (23:06) have already created I rarely sit down to like create pins for Pinterest they are very much (23:11) found in my existing marketing that I flow very naturally through as I say I'm very lit up by those (23:18) forms of creations these podcasts being one of them and then it transpires into pins that brings (23:24) people into that marketing and then into my work and this is the process that I have broken down (23:30) so I'm so excited to be sharing this with you it is called Rooted Reach and all of the details are (23:37) below in the bio but if you do have any questions for me I'm of course always open and as for this (23:43) podcast going forward I mean it's just going to be dropping in when I have the little seeds of (23:48) inspiration my marketing in general is slowing down in all honesty because I have Pinterest doing (23:54) my marketing for me like it's doing the work like I actually get to soften and breathe and relax and (24:00) spend more time with clients and more time with the friends and crafting and crocheting and all (24:04) the things that I love and so yeah I will see you when I see you shall we say thank you so much for (24:12) this episode I really hope that it was helpful for you and if it has made you want to find out (24:19) more of the ways you can work with me all of the information about one-to-one my resources (24:25) my programmes are all listed below in the show notes if you found this helpful I would really (24:33) appreciate if you could take a moment just to write a review this helps other creators just (24:40) like yourselves find this podcast and have an even greater impact from their services (24:46) I would really really love to hear from you please feel free to get in touch with me over (24:53) on Instagram or via email both of which again you can find below thank you so much for being here (25:00) and until next time