The All Round Look Podcast
The podcast provides listeners with valuable insights into the challenges and opportunities facing SMEs in the defence industry.
Together, Dan and Jamie bring a wealth of knowledge and insight to the podcast, providing listeners with a unique and thought-provoking perspective on a range of issues related to the defence industry.
Dan Bryant is the Managing Director of the IWH Group, a consultancy focusing on the Defence, Maritime and Aerospace sectors. He is a former Logistics Officer in the Royal Navy and a veteran of the Iraq War.
Jamie Pindard started out as part of an international team within a large defence contractor, he spent 11 years leading the commercial efforts of Artemis Optical Ltd, a high-tech SME within the A&D arena. Most recently, Jamie has taken the role of VP Sales & Business Development for Optical Systems at G&H Photonics since their acquisition of Artemis in July 2023.
The All Round Look Podcast
Sales
This month Jamie and Dan discuss sales and the sales function from an SME’s perspective. Why is sales a dirty word? How important is the Sales function to the success of an SME? What role should sales cover to ensure that the business is well placed to succeed. What do you need to look for in a sales person? How do you balance the cost of a successful sales organisation with the ‘lumpy’ nature of large tendering opportunities.
They cover marketing, SEO, brand awareness and the importance of after-sales support.
