
The Arrow North Show
I'm Will Breen; the host of the Arrow North Show. Over the last decade, I’ve built a thriving agency that helps climate tech companies secure millions of dollars in funding through creative software. In this podcast, I share insights and lessons centered around software sustainability, artificial intelligence, and human-first design. Thank you for listening.
The Arrow North Show
Refining the Problem and Solution: Turning Validation into Action
After validating the initial concept through prototyping, I enter a crucial phase in my design process: refining the problem and potential solution. This stage is all about leveraging the insights gained from customer validation to ensure that the features I'm designing truly align with the customer's ideal outcome. It's a data-driven approach that transforms early feedback into actionable design decisions.