The Arrow North Show
I'm Will Breen; the host of the Arrow North Show. Over the last decade, I’ve built a thriving agency that helps climate tech companies secure millions of dollars in funding through creative software. In this podcast, I share insights and lessons centered around software sustainability, artificial intelligence, and human-first design. Thank you for listening.
Episodes
17 episodes
From Guesswork To Security: My Data-Driven Product Design Playbook
In a landscape where intuition often reigns supreme, transitioning to a data-driven approach in product design can unlock untapped potential and foster innovation. This playbook delves into the essential strategies and methodologies that empowe...
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Season 1
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Episode 17
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16:05
User Flow Optimization: Simplifying User Journeys To Increase Conversions And Engagement
We review the design of user flow optimization, revealing strategies and insights to streamline users' online interactions with a product. By breaking down the complexity of user journeys, we aim to provide actionable steps that can be implemen...
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Season 1
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Episode 16
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14:19
A/B Testing + Experimentation: Rapidly Design UI To Gather Feedback And Avoid Designing In The Dark
Discover how A/B testing and rapid experimentation form the cornerstone of effective UI design. By swiftly building and iterating interfaces, we gather crucial user feedback from the outset, ensuring that we never design in the dark. Lean into ...
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Season 1
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Episode 15
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10:27
Collecting Real User Research For Product Success, Justifying Design Updates
In this episode, you'll get an exclusive glimpse into our data-driven approach that swiftly empowers startups to turn their ideas into reality. I'll delve into the proven process I've implemented for previous clients and present a completed cas...
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Season 1
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Episode 14
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13:40
How I Helped A Local AgTech Client Design Their HMI From Zero To A $35M Funding Round
I'm proud to have successfully collaborated with an NC client in the AgTech sector, delivering a customized Human/Machine Interface (HMI) that contributed significantly to their recent Series B funding round, which closed at over $35 million. M...
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Season 1
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Episode 13
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12:17
Rapid Prototyping From Concept To MVP
In the fast-paced world of product development, the ability to quickly validate ideas is crucial. This article outlines my streamlined prototyping process for developing minimal viable products (MVPs) that can effectively gauge customer interes...
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Season 1
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Episode 12
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16:47
Leveraging AI in Design as a Foundational Guide Toward Early Validation
Integrating AI tools in design isn't just a trend—it's a fundamental shift in approaching early-stage product design and validation. As a designer working with startups, I've discovered effective ways to leverage AI tools that help founders val...
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Season 1
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Episode 11
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14:54
Going to Market With Customers: Beyond the Launch
Product launches aren't finish lines – they're milestones in an ongoing journey of customer-centric development. In this last article of my 0->1 process, I'll share my approach to launching products with continuous customer involvement, ensu...
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Season 1
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Episode 10
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10:51
From Reality to Interface: Best Practices for Intuitive Digital Experiences
In an increasingly digital world, the importance of creating accessible designs has never been more critical. This article explores the intersection of digital experiences and real-world interactions, emphasizing the need for inclusivity in des...
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Episode 9
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13:32
Refining the Problem and Solution: Turning Validation into Action
After validating the initial concept through prototyping, I enter a crucial phase in my design process: refining the problem and potential solution. This stage is all about leveraging the insights gained from customer validation to ensure that ...
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Episode 8
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11:39
7-Day HMI Design Sprinting Process For Fast and Successful Outcomes
Today, I share my innovative 7-Day HMI Design Sprint process, uniquely crafted to accelerate HMI projects from idea to prototype with remarkable efficiency and creativity. This condensed methodology merges the best design thinking with agile de...
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Episode 7
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18:37
Why do we design with assumptions rather than data
In the constantly evolving landscape of design, the battle between data-driven decisions and intuitive assumption-based design is ongoing. In this podcast, I will delve into why numerous companies, stakeholders, and "designers" frequently becom...
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Episode 6
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22:20
How Agile HMI Design Accelerates User-Centered Business Operations
Agile methodologies stand out as a beacon for developers and designers aiming to enhance human-machine interaction (HMI) in the rapidly evolving world of product design. Today, I go into the essence of Agile HMI design, illustrating its pivotal...
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Episode 5
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21:12
Revitalizing the Fabrication Industry with Non-Traditional Tech
In a time of swift technological progress, manufacturing is on the brink of a groundbreaking transformation. This piece explores my collaboration with the CN-Seamless team in implementing innovative technological solutions. I provide detailed i...
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Episode 4
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15:02
UI as a Competitive Advantage Aligning Branding with HMI Design
Our latest episode delves into the strategic integration of branding with HMI, illuminating how this synergy fortifies branding and operational efficacy. Discover how our approach accelerates scalability and refines user experience without sacr...
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Episode 3
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8:20
The Cost Of Bad UX Its Impact On The Bottom Line
In the competitive landscape of renewable energy startups, seamless Human/Machine Interfaces (HMI) cannot be overstated. In this podcast, I'll showcase how poor user experience can negatively affect business outcomes. I'll also further present ...
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Episode 2
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10:28
Sustainable UI Design: Implementing eco-friendly principles in your HMI project
In today's digital age, the environmental impact of technology has become a topic of increasing concern. Sustainable UI design stands at the forefront of innovative solutions, bridging the gap between environmental responsibility and digital de...
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Episode 1
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13:05