Ep. 49 Inside the General Store at Coachella with Serena Flowers

Serena Flowers joins us to share the story behind the festival General Store you’ve probably relied on at Coachella, Stagecoach, and dozens of other major events. What started with a not-so-glamorous festival moment, getting lost without service and breaking a shoe, turned into the idea that launched her entire business. Over the past 20+ years, Serena’s General Store has served more than 80 music festivals across the country and over a million fans.

We talk about how the General Store grew from that initial spark into a fast-paced festival operation with multiple on-site locations. Serena also shares her newest project, Festi Essentials, a “general store in a box” designed to help festival-goers stay prepared as music festivals continue to expand across the U.S.

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Transcript

Festies Welcome And Guest Intro

Sunny 0:00

Hey Vanessa.

Vanessa 0:01

Yeah, Sunny?

Sunny 0:02

What do you call two best friends that love music festivals?

Vanessa 0:06

Hmm. I guess you'd call them Festies.

Sunny 0:34

Welcome back to Festies, everybody. With Coachella right around the corner, this felt like the perfect time to share this conversation. Today we're talking with Serena Flowers, the founder of the General Store, which you've probably seen at festivals like Coachella, Stagecoach, Cruel World, Just Like Heaven, Cali Vibes, and so many more. The General Store has been part of the festival scene since 1999, and over the years it's shown up at more than 80 festivals across the country. Serena's newest project is called Festi Essentials, which are curated kits packed with festival must-haves that you can order before you even head to the festival. In this conversation, we talk about how the general store got started, Serena's path in the festival world, her work mentoring other entrepreneurs, and her newest adventure at Festi Essentials. Here's our conversation with Serena Flowers. Thanks so much for taking the time to chat with us, especially with the countdown to Coachella and Stagecoach upon us.

Vanessa 1:45

Yeah.

Sunny 1:46

Your team had actually reached out to us last year, which was really exciting for us. Um at the time we were such a new podcast. We hadn't done any interviews yet, so uh we didn't end up making it happen before last year's Coachella.

Vanessa 1:58

But I'm glad we're finally doing this now.

Serena 2:01

Yeah, yeah. I'm here to support any kind of festival uh doings.

Sunny 2:08

Yeah, we really admire the work you've done in the industry. As two women also making our way through the festival world, it's really inspiring to see someone build such a successful path at the level you have.

Serena 2:20

Well, I appreciate that. Because, you know, um I've been in the business over 20 years, and it, you know, there's a lot more women in the industry now, but when I started, it was like unheard of. Yeah. It's and I mean it's still a boys' game. I'm I'm not I'm not gonna lie. But um there are a lot more women involved. I wish there was more women on the field like me. When I say in the field, like you know, we're in the trenches, we're like front of the house. There's a lot of women on the back of the house that are running festivals. Um, but you know, maybe, maybe, you know, maybe in the near future.

Sunny 2:56

Where do you see women showing up in the industry right now?

Serena 3:01

Um well, there's tons of women that work Coachella that that you know no one even gets to see. But um, I don't see a lot of females on the field. And that's where I would like to see more girls working, you know. Yeah. I mean, I I know I know some food vendors that are, you know, female chefs. Um, I know a girl named Tiffany, and she had this really um amazing um herba mate teas, um like a bunch of different flavors, and she finally got through, and so like and she she kills it, she does great, but I don't see a lot of women that um that are breaking through if they even want to do something like that. Like your guys' show, it'd be cool if you guys just had a little spot on at at a festival, you know.

Sunny 3:51

That's the dream of ours. That's on the business plan.

Serena 3:55

Yeah, that would be so cool. Maybe you guys are just like inner interviewing, you know, campers or I don't know. They're always looking for activations, they're always looking for something new.

The Coachella Disaster That Started It

Sunny 4:07

That's actually something we've talked about doing. So hearing you say that is really encouraging, especially because you've been so successful as a vendor at festivals, which brings me to the general store. I was asking Vanessa yesterday if she even thought about the general store as a vendor, or if, like me, she just assumed the festival put it there for us. That's how established it feels for us. It's just like, of course, the general store is here, but obviously at some point that idea had to start somewhere. So when did you first realize there was a need for a general store at festivals?

Serena 4:45

Um, well, I think it was 2002. Oh wow, yeah. I'm dating myself now, but yeah, I think it was 2002. I went to the show and I was that girl that broke her shoe, wore like a pair of booty shorts, thinking, oh, I'm going to the desert, I can handle this. And you know, back then there was no, there was no cell service. So right when we walked in, we got lost. I I lost all my girlfriends. Oh no. And the wind kicked in, you know, that Coachella wind. And for me, I just didn't have a good time. Like I could not kick it. I was like, I and I probably wasn't smart enough to be like, oh, like wedge yourself in the crowd. Like I was just like, and I had like no shoes on. It just sucked. Oh man. And so when I left um in the car, I remember thinking to myself, there's just no way I could have been the only girl that was having a miserable time. Right. So that's where it's that's where it really started. And then I paralleled, like I was always in the scene of music, I was always going to concerts, you know. Back then there wasn't festivals, there was like, you know, maybe raves. And so I was always in the music industry. Um, so I kind of knew some people in the industry, and I was like, what if I create something like this? And um, and that's where it snowballed. And um, so I started off with K ROQ. I don't know if you guys know K Rock. Um, uh yeah, the radio station in Los Angeles. Yeah, a radio station, and I had a small little booth there selling just actually back then you went to shows to get the trends, like you went to the shows to get the cool clothes, and that's what I used to do. I used to be a buyer and I always had really cool uh you know friends that were designing shirts and stuff, so that's how it really started. And then when the internet came in, it just took over and then that was lost.

Vanessa 6:43

So that's interesting. I don't think I knew that. I feel like people now just go and they're already in their cool outfits and yeah, now they're already in their cool outfits.

Serena 6:52

Yeah, they used to. I mean, they in the beginning years of Coachella, uh, you know, you came to the show to get the cool stuff. Yeah, that's that's cool. Which was my store, and back then it was called Rock and Shop, and I had clut just all sorts of things. Love that, and then I can't tell you what year it was because I don't remember, but um, Golden Voice stopped letting vendors in. There used to be vendors back in the day, and then one year Golden Voice said, We're cutting you, we don't have room for vendors anymore. And I mean, we were all devastated, you know, because that was our livelihood. And then I sent an email to Golden Voice, and I was like, I understand, but I also understand that you guys invite people from all over the world to this show. Are you guys sure that's the smartest move? Like, yeah, they don't know what to expect. We've got people, I remember these two guys, I'll never forget them. They came from London and they were just like, We're not gonna survive. Like, you're not gonna die. He's like, We can't handle this. Where the fuck are we? And I'm like, Oh no, you're gonna alchemy to the weather. Here's a sun hat, like, you know, stuff like that. So I told those guys, I was like, hey, you know, are you sure this is the way you guys want to go? Like, you don't want to like take care of these people? And they're like, Serena, we just don't have the room, you know, the festival is going in a different direction. I was like, all right. And then a month before the show, they called me and they're like, you know, you've got a good point.

Vanessa 8:21

Yeah, yeah, you do.

Serena 8:23

And um, that's when I I was the only vendor there, and um I took care of everyone. And then a couple years later, they were like, Why don't we dissolve your business name and just do it under the general stores? And then you'll have more locations, and we really need you to run camping, and that's what that's the big store that you guys came in. Yeah.

Vanessa 8:48

good for you for not taking no for an answer.

Serena 8:52

Yeah, you know, because I just told them, I'm like, uh, you know, I don't think this is the smart. I mean, I'm I live in California and I do this show every year, and I still go out there almost gonna die. Yeah. Yeah. Yep. So I can't imagine what it's like to come from, you know, anywhere else, and you have that vision in your head from Instagram in front of that beautiful, you know, Ferris Will and that cute little outfit and that pretty smile, thinking that's what Coachella is about. And yeah, it's really not, you know.

Vanessa 9:23

Thinking you're going to sunny California in the desert and don't pack for the crazy cold nights and winter. Oh, those crazy cold nights.

Serena 9:30

Yeah. Those can be brutal. Yeah, totally.

Sunny 9:35

What has it taken to build the general store from that first year into what it is today?

Serena 9:43

Well, a lot of things. I mean, I think over the years I've become a really good leader. Um, I obviously I'm a woman, but I have a core crew of men that work with me that respect me. And it's it's amazing. I've got guys that have been with me for 10, 12 years, which I call muscle. Like I have a muscle team, my core crew that understands, you know, the operations and and and how hard it takes all the hard work that it takes. So um I think leadership to scale, to trust your crew, that they can do something like this for you. Because it's not just um, I have eight stores inside, and I have the big camping store, you know, we run ice, it's it's it's a huge production. I think I hire like 150 people, you know. We gotta we have to hit it on the mark every weekend. It's not like, oh, let's fix that. It's like we gotta wait for the whole year again. So you have to make sure that you have your team in place and they understand, you know, the vision and the execution and the timeline of what everything is is happening. That that's probably the number one thing. And uh and women too. I mean, they're they're they're they're great too. I mean, we have like little contests of like right now, like I want everyone to be as fit as possible, and like I give them incentives, you know, and so a lot of I mean, my muscle guys are all kind of fit fit dudes.

Vanessa 11:18

I'm assuming that once you were established with Coachella, then you obviously did stage coach at at the same time. So those are probably the first two, right? And then I know you're at many different festivals. How did that grow into all these other is it all the same um production team that makes those festivals?

Serena 11:36

Um, no, there's other production companies. Um Golden Voice does a lot of festivals, so of course I work for a lot of their regional shows, but then um before the pandemic, my business model was to really go big, and we were all the way to the East Coast doing festivals, and um, so I had a baby in 2015, which kind of shifted the landscape of what we were doing across the country. Now he's 11. So now I've decided I'm like uh maybe we could go do other shows uh out of state, but it was just too difficult for me. So I I do have a couple competitors out there that are doing the same thing as me. And it's interesting because you know I know who they are, and sometimes I'm like, hey, don't get it twisted. Like, who started this? Don't forget, and don't get it twisted while you guys have those accounts because uh I had a baby, you know, I just couldn't do it. And do I really want to go across the country and do festivals? Not really.

Vanessa 12:46

Yeah, yeah. We've done that, and even that's rough. We've gone over to Tennessee for Bonnoroo and living in California, and that was a rough rough. Right. You just get there and get it oh, I have nothing.

Sunny 12:57

Yeah. So were those other festivals hitting you up to go be a part of their festival, or were you reaching out to get those contracts, or what does that look like?

Serena 13:08

Um, I they usually reach out to me. Nice, they usually reach out to me. I mean, I I the I was the I was the one that created general stores. Yeah, so I've kind of known in the industry that I do this. Um, so you know, the festival world is really a small little town, everyone kind of knows each other. So um, yeah.

Vanessa 13:33

And then how did Festi Essentials come about?

Serena 13:38

Well, um again, I think what happened was there's so many festivals now. I mean, I think there's over 300 festivals in the United States. I'm not even looking at what's across the sea, but I can't be at all of them. So I created Festi Essentials, which are like our top 10 products, um, where we sell it to the consumer before you get to the festival. So it's basically like a general store in a box. Yeah, right. I should send you guys one. What what are you guys coming to Coachella?

Vanessa 14:14

I don't know if we'll be able to make it this year to that one. We've got a lot of life changes happening around that time, but okay. Maybe we somehow always find a way. Yeah, we say no and then we end up there.

Sunny 14:24

But tickets are sold out, so I don't know how we would end up.

Serena 14:27

Tickets are sold out. I mean, Justin Bieber, everyone wants to see. I know. Yeah. It's gonna be, I mean, I think every year is a great year. I mean, I can't tell you what's going on, but there's some really cool, uh some cool stuff happening actually.

Vanessa 14:43

I just love that you found a way to reach people that are not like at the festivals where your general store is at. Like anyone can buy those kits, even if they're going to, you know, Bonneroo or whatever. You know, you're reaching all like all festivalgoers, not just the ones going to Coachella or Stagecoach and all that, and I love that.

Festi Essentials Kits And Safety Mindset

Serena 15:04

Yeah, I think it's important. I still have that passion where I still remember what it was like to go to a show and like not feel safe. And I'm like, how can I how can I get this to the consumer before they get to a show? Like, I'm looking at TikTok watching all these kids that are like, oh, it's my first Coachella, it's my first coachella, and thank God that we're gonna be there. Yeah, they're gonna I know that they're gonna be okay, but I can't imagine what it's like to go to a show and not have the opportunity to feel safe. And like general stores, like I could tell you guys so many stories. I think like since we're a general store, we feel like comfortable. Like you're not gonna go up to a bar and be like, hey, my friend is like, you know, right. Oh, it's like we need help, yeah. Yeah, yeah, or I'm lost, or like we get so many questions. I feel like that general store feels like that mom and pop fill still where you're like, I I need this. Um yeah, I feel like now that we've created this festival essential box, um that they have a chance to feel okay.

Work Life On Site And Store Fun

Vanessa 16:16

Yeah, so yeah, yeah, totally.

Sunny 16:19

Do you get time to enjoy the festival at all while you're over there?

Serena 16:24

I can, but when I do have downtime, I'm like, I'm going to my trailer. Yeah, yeah, yeah.

Vanessa 16:30

You sit down. Yeah.

Serena 16:32

Because my store, my camping store opens at 7 a.m. and people are lined up. They're just like little, they're like little puppies just waiting. I'm like, what do you guys want? Yeah. What do you guys need? So um, so I'm up at like 5:30 a.m. And then, you know, if I make it to a headliner, I'm really fortunate that there's two coachellas because if I miss the first weekend, I make sure that I'm gonna hit up the second weekend. But um, you know, I'm really tolerant now to artists, you guys. I've seen so much music. Yeah, I probably shouldn't say that out loud, but like I'm like, eh, you know, yeah, yeah. And they stream it on YouTube. So if I have to see it, then I can just stream it and check it out. But honestly, like I'm just so exhausted from working. I usually bounce, but don't get me wrong, I I want to see Justin. There's like, you know, there's like some people that I do want to see. I miss being a person on the field and like stumbling upon an artist. I think that's what Coachella is all about, is walking by Mojave and being like, who is this? Um, I I miss those times of festivals, but um, unfortunately, my production is just way too big for me to be like, hey.

Sunny 17:53

I mean, even just from that little experience I had working in resources, that one year I saw how much work goes into this kind of thing. Actually, I just thought of something. Uh, I wanted to ask you about this. Last year at Coachella, we went to the general store because I needed batteries. Thank you for having batteries. And while we were waiting in line to get in, your staff were doing trivia with everyone. It was such a small thing, but we loved it. Were you aware that they were doing that?

Serena 18:26

Yeah, I try to add something um interactive in the store. This year we're gonna be doing some karaoke. Um, I like to greet people in the morning because I'm nosy. Like I love to ask people like, where are you from? Who do you want to see? What was it like sleeping last night in a tent? Yeah. I love asking all the questions. It that never that's never stale for me. But yeah, we did trivia one year. We've done um, we've done giveaways. It just depends on. We used to have this really cute, well, it was this huge map, and then we would let you guys write where you're from. Now Golden Voice does their own map, like activity. They like kind of took that idea and and they do it next door. But um, this year we're gonna be doing some karaoke, and I think there's something else that we just I can't remember what it was, but there is one more thing that we were gonna do. I think it's for what were we gonna do? There's one other cool thing that we're gonna do, but I love doing the interactive stuff because I've been doing this work for a long time, and I I miss the interaction. Like that cell phone is just killing people. Yeah, like people don't say hi to each other and like, hey, who are you gonna see? Like that phone was really disturbed the connection with everyone. So we try, um I try my best to take advantage of those moments to get people to connect a little bit more.

How Phones Changed Festival Culture

Sunny 20:01

That's so important, and that's also what festivals are all about. We were gonna ask you, since you've been in the industry for so long, how have you seen festival goers change in that amount of time? Besides the phone, besides the phones.

Serena 20:16

Well, I think I mean, I don't want to lump them all in, they're all different, every festival's different, but I have seen that phone has really changed the dynamics of. I mean, when I would go to a festival or I went to a show, that was part of the whole thing, is like, who am I gonna meet? Right. Like, who am I gonna like run into? Who's gonna end up being one of my best friends? Yeah, I think this day and age kids don't get that opportunity anymore.

Sunny 20:43

Yeah, why do you think people underestimate preparing for events like this?

Serena 20:49

Well, look at the photos on social media, it looks so pretty. Yeah, yeah, it's like picturesque. I mean, I don't know where you guys park to come into Go Chella, but I I mean, I don't have to do that, and I see their faces. I mean, my very first store that they hit entrance is probably one of my busiest stores, and I'll stand there, and it's just because they've walked from their car, you know what I mean? They've walked all the way from their car, which is like miles. I think you know, no one tells you that part, literally, and then you get in and you gotta wait in the queue, and then you get through, and then it's the heat. Like, you you don't feel those senses over social media, and then you gotta set up, right? You gotta set up kids, don't play outside anymore. I grew up outside, right? Yeah, you know, I was the generation where they're like, don't come back in the house until you know it's dark. Yep. So, like, we we knew how to play outside. This young generation is like on their phones inside. So can you imagine what it's like to go to a festival and you're outside?

Vanessa 21:56

They're like, Where's the Wi Fi?

What People Forget To Pack

Serena 22:00

Where's the shelter? I've had girls come up to me and say, um, where's the bathroom? And I'm like, oh, you know, just they're right there. And she'll she just where? And I'm like, right there. And she's like, that blue box. And I'm like, oh, yeah, that's a porter potty. And she's like, what's a porter potty? And I'm like, oh, okay. You're gonna walk in there and you're not gonna look down. You're gonna go back to it. And she's like, oh no, I'm not going in there. I'm just and I was like, well, that's where you're going. So the generation is a little different. I think they're a little bit more um sheltered. And so it's uh it's eye-opening when you go to a live event like that. What item do you find that people forget most? Well, they forget everything, each individual person is different, yeah, you know, each but like I I think it's interesting to the person that like will come up and say, like, I need a belt, and I'm like, you know, and they're like, but I really need a belt, and I'm like, I have zip ties inducted, and I'm like, Yeah, let's let's let's make you a belt. Or when I like run out of flip-flops, and they're like, I need a like a girl will be like, I need a pair of flip-flops. I'm like, I only have guys' flip-flops, but I have a pair of scissors and we can cut them down for you. They're like, okay, let's do it. Yeah, you know, so um You're so resourceful, yeah. Yeah, because you know, I've got that person in front of me with like those eyes, like, please help me. Like, I just spent like you know, a thousand dollars on this ticket, and I want to go skip along and go enjoy, you know, Justin Bieber, but I have blisters and I'm not gonna make it, and I'm there to make sure that you make it.

Mentoring Women And New Producers

Vanessa 23:42

Well, thanks for being like Cotella's mom. Yeah or the festival mom. We know that you also like to do mentorship. How did you start with that and filling that need for for mentors?

Serena 23:57

Well, I hire a lot of youth and I hire um a lot of kids that are like I didn't even know there was a degree in in festival production now, but I hire a lot of students that want to go into production and you know they're very green, and I was like, oh, you guys are never gonna make it. So I I love mentoring the new ones that are coming up. I also like to mentor um women. I think it's really important that women um, you know, I'm I'm not trying to, you know, I again I love men, but I do want to see more women um entrepreneurs. I want them to be able to lead their own lives. I started this business, you know, years ago. I mean, I used to do Ozzy Osborne Festival years ago, and I had a boyfriend back then, he was a stockbroker, and I remember going to this dinner and he was like, Hey, can you just not tell him what you do? And he was like so embarrassed that I worked at festivals and I was gonna marry this guy. And I was like, you know what? I'm not gonna marry this guy now. And I just wanted to make sure that I was independent and that I could take care of myself, and so I want to be able to give other girls a chance to have that opportunity. Like, hey, you know, you should be able to take care of yourself in this new world. And that that's kind of where it comes from, you know. And like I just spoke on a panel um a couple weeks ago uh in front of about, I don't know, 500 women, and it was interesting to they're all entrepreneurs in in a bunch of different fields, and I think it's very fulfilling. I do music festivals, and like I was saying earlier, I'm kind of tolerant to the music now. Like people like, oh, what do you like to do for fun? You know, it's not really going to a music festival anymore, but I get fulfilled helping and teaching other um young entrepreneurs and guiding them on where they want to go, so that's why I do that. It feels good to me to give back because there was no one giving back when I started. I remember the first time I I'll tell you this. I did Coachella the very first time, and um it was rough. I remember I had to go pick up some assets, and they're like, oh, go to the boneyard. And I'm like, what the heck is a bone yard? I have no idea what a bone yard is, and I don't even know what assets are. I'm like, what are you guys talking about? And they were not gonna, you know, help me either. So I remember those moments of like, you know, the terminology we we just use the, you know, like it's no tomorrow, but I can't imagine what it's like for a new person coming up and and not understanding, you know, what production is about. And so I I'm always really open on on helping the new ones come up. That's awesome.

Vanessa 26:55

We're new ones. You can help us.

Dream Lineups And Where To Find Kits

Sunny 26:59

And there's not very many um festival podcasts. I mean, that's kind of how Festives came about is I wanted to listen to one. Yeah. And so hopefully we're we're filling that space. Yeah.

Vanessa 27:12

Um, we do have one last thing we we want to do. We thought it would be cool to create our own dream festival lineups. We actually have two. So one of people that are still alive, and one of people have passed on. So we ask all of our guests to contribute one artist for each that you would love to see on your dream lineup.

Serena 27:35

Right now, you have to do it.

Vanessa 27:37

Right now, on the spot. I know we're putting you on the spot.

Serena 27:40

Um, well, passed away, like for like um a dream lineup. Like, I've okay, I got to see David Bowie front row with Moby. Um, like I swear I think David Bowie was like singing to me. He totally was. He was singing to me. I'm looking at my girlfriend, I'm like, why do you keep looking at me? Yeah. So I would love to see David Bowie again because he was uh, you know, sometimes artists you see them and you're like, oh, there is magic, there is a lot of magic.

Vanessa 28:10

I get it now.

Serena 28:10

Yeah, yeah, I get it. David Bowie was one of them. So I would say that. And then alive, like you guys, I've seen so many artists. But like David Burns is playing Coachella this year, and like, okay, I obviously I'm a little bit older, and I and I keep telling my boyfriend, I'm like, is he gonna be able to play like all the talking heads music? Or is there gonna be like some kind of stipulation that he doesn't do that? Wait, he's on the lineup this year, yeah. So I'm like crossing my fingers. Like, I would love to to hear like some that was one of Sonny's like favorite.

Sunny 28:41

He played in 2018. In 20, yeah, but when yeah, at Coachella, and that was like my top. Oh, that was like your top, yeah. And he did bust out some talking heads. So oh he did, okay, good.

Serena 28:52

Okay, so so there's some of that. Um new new lineup. Like, do I is there anybody that I'm like, ah, who do I want to see? Like, I've seen a lot of you guys.

Sunny 29:02

Oh, so it's David Byrne, not the I thought that was the choice for the No no yeah, that would be the that would be the choice, yeah, for sure.

Serena 29:08

But I was just thinking again, like, who who who do I like, uh, who do I want? I mean, I love the pixies, but they've played already. That that was so much. I wish I wish like we could bring that nostalgia back, like how um Golden Voice always brings like an artist that they have to like glue back together again and play. It's like when the Pixies played, everyone was like, How did they do that? How did we get them on the stage together? Yeah, that was, you know, there's not too many bands, like maybe like original lead singer of Journey, but Journey's playing stagecoach. And I was telling my assistant, I was like, Oh, wouldn't that be so great? It was like original Journey, you know, but that's not gonna happen.

Sunny 29:48

Barry I represent. Yeah. Before we let you go, where can people find Festi Essentials? Or is there anything else you'd like to share with our listeners?

Serena 30:00

Well, you guys can go to um festiessentials.com if you want to purchase one of the kits. If you're going to a festival, like I said, I can't be at all the shows. Um, I think it's really important that you feel comfortable at the at the event. I mean, you never know. It could be cold, it could be hot, um, you know, it it can be a rough ride at some of the shows. And number one thing is that you you you know, you're building memories, and uh festivals are the best place to do it. They they imprint the rest of your life. And um I hope they I hope producers keep producing them. A lot of them have a lot of them are uh they they just announced when we were young is not happening this year. Oh gosh, yeah, we do that show. So uh the climate of festivals, I I don't know what's going on, but um, I don't think they're ever gonna go away. But um just enjoy yourself, you know.

Vanessa 30:54

I love that. That's a great reminder. All right. Well, thank you so much for coming on and sharing your stories with us. Yeah.

Serena 31:05

And good luck to you guys. Let's stay connected. If I have some, you know, any opportunities for you guys to do your podcast live somewhere. I'll keep you in mind.

Vanessa 31:15

Oh, that would be amazing. Thank you so much. Yeah. If we do end up at Coachella by the powers that be, we will wake up early and go to the general store so you can greet us. Oh, yeah.

Serena 31:27

Just text me and be like, hey, we're here, and then um I'll come in and see you guys.

Closing Plugs And Listener Requests

Sunny 31:32

Well, this has been awesome. Thanks again for taking the time to talk to us and have a great time at Coachella and Stagecoach. Thank you. Yes, have a great weekend. Bye. Bye. All right, we hope you've enjoyed our conversation with Serena Flowers. If you would like to check out Festi Essentials, again, you can head to festyessentials.com to grab one of their festival kits before your next event. And if you're heading to Coachella this year or a stagecoach, be sure to stop by the general store while you're there. I believe there are eight inside the festival, and then there's one, a big one at the top of camping. If you have a festi in your life who would love a behind-the-scenes look at Coachella, feel free to share this episode with them. And if you enjoyed the episode, it really helps us out if you leave a rating and review wherever you're listening. You can also follow along with us on TikTok, Instagram, and YouTube at Festies Podcast. Thanks for listening, and we'll see you next time on Festies.