Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Smart in Public
11 - Thoughts and Prayers to Intuit’s PR team
Our thoughts and prayers go out to the PR team at Intuit as we dive into this all too familiar case study focused on executive training, expectation setting, and article amendments. We'll dive into the various fallouts that can stem from a CEO interview, the importance of context when navigating article amendments, new ways of thinking around executive and journalist preparation, and what we would have done differently in the situation. It's a tough but critical topic for any PR person who manages the C-suite.
Episode time stamps:
1:14 - Case Study: Intuit and The Verge Interview
4:35 - Analysis of Intuit's PR Response
9:43 - The Importance of Executive Preparation
14:40 - Navigating Media Relationships and Expectations
20:57 - Preparing for Executive Interviews
24:12 - Handling Unexpected Questions
26:54 - Understanding the Journalist's Perspective
28:17 - The Role of PR in Interview Outcomes
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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com