Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Episodes
36 episodes
36 - Hot Take: The New Era of PR
In Episode 36 of the Smart in Public Podcast, the Katies kick off with a shameless plug of the launch of Boysen's new business, Comms People and there was not a dry pit in the house as she talked about it for the first time publicly. <...
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Season 1
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Episode 36
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40:59
35 - Create brand content that serves both your business and your career with Fana Yohannes
In episode 35 of Smart in Public, Fana Yohannes, Founder of Flora by Fana and Here to Help (H2H), joins the Katies on the pod to chat personal and professional branding, building a future-proof network, navigating the job market, and the import...
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Season 1
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Episode 35
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54:05
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34 - The common thread between ROI and trusted storytelling with Cristin Culver
This week on Smart in Public, the Katies welcome Cristin Culver, founder of Common Thread Communications, to the pod. Cristin's approach to comms is unique -- and it has to be given she works across the Fintech, Proptech, and Legaltech...
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Season 1
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Episode 34
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55:06
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33 - Hot Take: Emma Grede's work-life balance & would you work for Elon Musk?
It's another Hot Take episode and The Katies are in a mood. Hot Take #1 (2:02): Emma Grede's statements around work-life balance were not completely out of line - she was just lacking tangible examples in her messaging. ...
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Season 1
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Episode 33
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41:34
32 - How to run successful comms programs in Asia with Zixin Chai
In episode 32 of Smart in Public, the Katies are joined by Zixin Chai, Senior Partner at RICE, a FINN Partners Company, to learn about the comms and media landscape across Asia. Zixin guides Boysen & Dufficy through the challeng...
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Season 1
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Episode 32
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55:11
31 - Navigating Corporate Reputation, Inclusivity, and Authenticity with Abenaa Hayes
In this episode of the Smart and Public Podcast, the Katies welcome Abenaa Hayes, Founder and CEO of Elysee Consulting. It won't take long in the episode for you to agree with us when we say that Abenaa AND her career are not only impressive, b...
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Season 1
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Episode 31
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53:29
30 - PR-omance: How to build your dream PR agency / client relationship
In this episode of the Smart in Public podcast, The Katies discuss the ins-and-outs of working with PR agencies, including the pros and cons of different agency types, best practices for finding the right agency, and how to build successful par...
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Season 1
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Episode 30
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55:44
29 - Hot Take: Blue Origin
It's a HOT TAKE BAY BEE! In this bonus episode of the Smart in Public podcast, the Katies slightly unravel talking about Blue Origin's recent space mission featuring an all-female crew. They unpacked the publicity leading up to the launch, how ...
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Season 1
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Episode 29
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35:45
28 - Pitching with proof: how data storytelling gets audiences to listen
In this episode of the Smart in Public podcast, the Katies discuss the significance of data storytelling across executive messaging, narrative creation, cross-functional campaign development, industry positioning, and public relations. They exp...
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Season 1
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Episode 28
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48:35
27 - Turn storytelling programs into bottom line drivers with Cath Anderson
In this episode of the Smart in Public podcast, the Katies welcome Cath Anderson to the pod to talk about narrative development, messaging, her board seat on Planned Parenthood, career breaks, and A LOT MORE. For those that don't know Cath, she...
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Season 1
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Episode 27
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44:51
26 - Enter your communications consultant era w/ Roberto Munoz, CEO Munoz Communications
In episode 26, the Katie's welcome Roberto Munoz, CEO of Munoz Communications, to give our listeners a crash course in comms consulting. This episode comes at a time when we're seeing a flood of top communications talent leave the corporate wor...
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Season 1
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Episode 26
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1:04:30
25 - Craft audience-first brand stories w/ Alexandra Whiting, Head of Content at The Memo
In episode 25 of the Smart in Public Podcast, the Katies welcome Alexandra Whiting, Head of Content at The Memo, to chat through the world of content creators; brand messaging; and telling stories that will actually build a community. Of course...
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Season 1
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Episode 25
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1:01:08
24 - Navigating Corporate DEI Communications in 2025
In episode 24 of Smart in Public, the Katies deliver an in-depth analysis of corporate Diversity, Equity, and Inclusion (DEI) in today's business environment. This timely episode explores how companies are adapting their DEI strategies, the cru...
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Season 1
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Episode 24
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34:58
23 - From finance to tech: how Cheryl Sanclemente, CCO at Lattice, took her career from strength to strength
In episode 23 of Smart in Public, the Katies sit down with Cheryl Sanclemente, Chief Communications Officer at Lattice, for a real-talk conversation about career development, mentorship, comms leaders on boards, the sentiment in HR tech duri...
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Season 1
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Episode 23
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56:09
22 - Unlock the Secrets of VC Communications with Allie Cefalo, Marketing Partner at Kleiner Perkins
This week, the Katies are joined by Allie Cefalo, Marketing Partner at Kleiner Perkins, who shares her journey from leading global communications teams to running marketing for one of the world's best known Venture Capital firms. In this episod...
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Season 1
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Episode 22
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48:18
21 - Master the message, the messenger, and the platform with Burson CEO Corey duBrowa
In episode 21 of the Smart in Public podcast, Burson CEO Corey duBrowa shares insights as to how world of communications has transformed over the years and his predictions on where it's headed. Whether you're a comms leader (or any leader, real...
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Season 1
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Episode 21
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54:14
20 - Land your dream job with Brooke Kruger, Founder of KC Partners
Looking for a job in comms? Well it's your lucky day. This week, the Katies welcome Brooke Kruger, founder of KC Partners, to discuss the current hiring landscape in the communications field through the eyes of one of the industry's best comms ...
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Season 1
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Episode 20
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37:14
19 - Hot Take Episode: Meta & Meghan Markle
In episode 19 of the Smart Public Podcast, the Katies discuss Meta's announcement led by Mark Zuckerberg and the implications of his messages on the company's reputation. They also debate on Meghan Markle's new show on Netflix and the challenge...
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Season 1
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Episode 19
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43:30
18 - Build and lead a highly functioning team with Jane Hynes, VP of Communications for Google Cloud
In episode 18, the Katies welcome special guest Jane Hynes, VP of Global Communications for Google Cloud for a masterclass in how to effectively build and lead highly functioning communication teams. If you're currently building a team or ma...
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Season 1
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Episode 18
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37:27
17 - All Inclusive Holiday Special
In this holiday special episode of the Smart in Public podcast, the Katies discuss their top PR campaigns in 2024, like Mastercard's wheelchair ball kid initiative, Dove's Face of Ten campaign, and the rise of women's sports. The conversation a...
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Season 1
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Episode 17
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53:59
16 - Interview with Tarla Lambert-Patel, co-founder of Agenda Media & Editor-in-Chief of Women's Agenda
This week the Katies welcome Tarla Lambert-Patel, co-founder of Agenda Media, parent company to Women’s Agenda, Women’s Health News, The Crux podcast, and The Keynotes app. In this episode, they discuss the challenges of independent publishing ...
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Season 1
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Episode 16
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46:22
15 - I Ignored My Brain
It's a predictions episode, people! In episode 15, the Katies discuss industry trends, predictions for the year ahead, and best practices for 2025 communications program planning. Episode Timestamps00:00 - Introd...
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Season 1
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Episode 15
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50:14
14 - CCO succession planning + United Colors of Benetton and the Paris Olympics had a baby
In episode 14 of the Smart in Public podcast, the Katies explore the evolving role of the Chief Communications Officer (CCO) and the importance of succession planning in communications. They discuss the rise of CCOs in the C-suite, the new 'CCO...
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Season 1
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Episode 14
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43:30
13 - JD Sports
If you're looking for an episode that feels like you're eavesdropping on some random gals chatting next to you, this hodgepodge of an episode is the one for you. The Katies have had some manic work schedules lately, so we thought we'd use this ...
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Season 1
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Episode 13
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38:13
12 - Your exec comms playbook told through the eyes of a founder w/ Matt Fairhurst, Co-founder & CEO of Skedulo
In this week's episode, the Katies welcome Matt Fairhurst, co-founder and CEO of Skedulo, to the pod to discuss the partnership between a founder and a comms team. Fun fact: this episode isn't just for Comms people. It's also a great one to lis...
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Season 1
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Episode 12
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41:11