Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Episodes
51 episodes
Why Checking Your Own Boxes Beats Chasing Titles with Jess Aptman, Chief Communications Officer, Zocdoc
In an industry obsessed with job-hopping, Jess Aptman, Chief Communications Officer at Zocdoc, has been at the company for 13 years and she's here to tell you why loyalty isn't a dirty word. In this refreshingly honest conversation with The K...
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Season 2
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Episode 51
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47:42
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Fifty and Fabulous
In the 50th episode of Smart in Public, The Katies unpack the fallout from Salesforce CEO Marc Benioff’s recent controversial comments and what it reveals about the modern relationship between leadership, communication, and reputation.Th...
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Season 2
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Episode 50
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41:36
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Climate Comm's Boldness Imperative w/ Corina Standiford, VP of Communications at Elemental Impact
Think climate communications is all doom, gloom, and corporate greenwashing? Corina Standiford, VP of Communications at Elemental Impact, is here to flip that narrative. In this episode of the Smart In Public podcast, Corina sits down with The ...
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Season 2
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Episode 49
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40:05
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We weren't raptured
In this week's episode of Smart in Public, The Katies dissect Jimmy Kimmel's media controversy involving FCC threats + Disney's response strategy and Australia's Optus telecommunications crisis that left customers unable to call emergency servi...
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Season 2
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Episode 48
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50:00
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Communities, Presence, and Experiences are Your New Brand Survival Kit with Christine Choi, Partner and Head of Brand Communications at M13
The Katies are back from our Season 2 intermission to bring you a conversation that goes deep—because that's the only way that Christine Choi, Partner and Head of Brand Communications at M13, knows how (and we wouldn't change a thing).
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Season 2
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Episode 47
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54:15
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Season 2 Intermission - we're back Sept 23!
If you skip this episode you're going to miss an epic 5 6 7 8. Also, moving forward, you can just assume that when those count-ins are over the top, we do not have a guest. lolThe Katies are taking a couple weeks off and will be back Sep...
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Season 2
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Episode 46
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4:10
Surviving the Communications Career Hunger Games w/ Gab Ferree
This week the Katies had Gab Ferree, founder of Off the Record and former VP of Global Communications at Bumble, on the show and she doesn't hold back. For the listeners, our emotion-driven chat and sentence-finishing will be a fun ride, but tr...
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Season 2
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Episode 45
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1:02:47
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Why Medium's CEO wants to bring back thought leadership
Ever wonder what the CEO of Medium—the platform where millions go for real, thoughtful content—thinks about authentic communication in our AI-slop-everywhere world? Tony Stubblebine dropped some serious truth bombs on this episode of Smart In P...
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Season 2
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Episode 44
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58:45
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Our Newsletter Queen Spills the Industry Tea: Eleanor Hawkins, author of the Axios Communicators newsletter
This week on the Smart in Public podcast, the Katies welcome Eleanor Hawkins, author of the Axios Communicators newsletter to discuss the evolution of communications roles, the impact of AI on the industry, and the importance of authentic leade...
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Season 2
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Episode 43
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56:47
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Is IR the Hardest Communications Job in Business? with John Cummings, Managing Director, CFO, and COO at Smith Point Capital
Most PR professionals think investor relations is just about spreadsheets and earnings calls—but John Cummings, Managing Director, CFO, and COO at Smith Point Capital, proves that IR is actually advanced brand storytelling attached to VERY big ...
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Season 2
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Episode 42
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52:08
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Demystifying the IPO for comms with Daniella Vallurupalli
In today's episode of the Smart in Public podcast, the Katies welcome Daniella Vallurupalli, VP and Head of Global Communications at Cloudflare, to demystify the role of communications professionals during the IPO process. Daniella ...
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Season 2
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Episode 41
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1:01:02
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Expectations, customer service, and your CEO could be causing a comms disconnect trifecta
In this week's episode of the Smart and Public podcast, the Katies dig into the crisis recently faced by Qantas, Australia's most well-known national airline, following a significant data breach earlier this month. Hot topics were t...
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Season 2
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Episode 40
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43:48
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Navigate the shifting startup ecosystem with Alex Konrad, Founder & Editor of Upstarts Media
In this episode of the Smart in Public podcast, the Katies welcome friend of the pod and everyone's favorite startup journalist Alex Konrad, Founder & Editor of Upstarts Media. The big topic on the table was getting a better sen...
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Season 2
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Episode 39
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48:57
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Bezos Spectacle, Protesticals, Big Wallets & Watching the NYC Mayoral Race
It's Season 2 of the Smart in Public podcast! The Katies kick off the new season with something old and something new, because we can't stop trying to understand the world that is Bezos, even if it means we're talking about them for the third t...
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Season 2
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Episode 38
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38:10
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37 - You are the brand now
Moving forward, let's just assume all episodes are hot takes, ok?? Today, the Katies dissect the article 'You are the brand now' written by Kira Klaas in her On Brand Substack to unpack the evolving landscape of personal branding an...
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Season 1
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Episode 37
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42:48
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36 - Hot Take: The New Era of PR
In Episode 36 of the Smart in Public Podcast, the Katies kick off with a shameless plug of the launch of Boysen's new business, Comms People and there was not a dry pit in the house as she talked about it for the first time publicly. <...
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Season 1
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Episode 36
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40:59
35 - Create brand content that serves both your business and your career with Fana Yohannes
In episode 35 of Smart in Public, Fana Yohannes, Founder of Flora by Fana and Here to Help (H2H), joins the Katies on the pod to chat personal and professional branding, building a future-proof network, navigating the job market, and the import...
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Season 1
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Episode 35
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54:05
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34 - The common thread between ROI and trusted storytelling with Cristin Culver
This week on Smart in Public, the Katies welcome Cristin Culver, founder of Common Thread Communications, to the pod. Cristin's approach to comms is unique -- and it has to be given she works across the Fintech, Proptech, and Legaltech...
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Season 1
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Episode 34
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55:06
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33 - Hot Take: Emma Grede's work-life balance & would you work for Elon Musk?
It's another Hot Take episode and The Katies are in a mood. Hot Take #1 (2:02): Emma Grede's statements around work-life balance were not completely out of line - she was just lacking tangible examples in her messaging. ...
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Season 1
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Episode 33
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41:34
32 - How to run successful comms programs in Asia with Zixin Chai
In episode 32 of Smart in Public, the Katies are joined by Zixin Chai, Senior Partner at RICE, a FINN Partners Company, to learn about the comms and media landscape across Asia. Zixin guides Boysen & Dufficy through the challeng...
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Season 1
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Episode 32
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55:11
31 - Navigating Corporate Reputation, Inclusivity, and Authenticity with Abenaa Hayes
In this episode of the Smart and Public Podcast, the Katies welcome Abenaa Hayes, Founder and CEO of Elysee Consulting. It won't take long in the episode for you to agree with us when we say that Abenaa AND her career are not only impressive, b...
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Season 1
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Episode 31
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53:29
30 - PR-omance: How to build your dream PR agency / client relationship
In this episode of the Smart in Public podcast, The Katies discuss the ins-and-outs of working with PR agencies, including the pros and cons of different agency types, best practices for finding the right agency, and how to build successful par...
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Season 1
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Episode 30
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55:44
29 - Hot Take: Blue Origin
It's a HOT TAKE BAY BEE! In this bonus episode of the Smart in Public podcast, the Katies slightly unravel talking about Blue Origin's recent space mission featuring an all-female crew. They unpacked the publicity leading up to the launch, how ...
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Season 1
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Episode 29
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35:45
28 - Pitching with proof: how data storytelling gets audiences to listen
In this episode of the Smart in Public podcast, the Katies discuss the significance of data storytelling across executive messaging, narrative creation, cross-functional campaign development, industry positioning, and public relations. They exp...
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Season 1
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Episode 28
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48:35
27 - Turn storytelling programs into bottom line drivers with Cath Anderson
In this episode of the Smart in Public podcast, the Katies welcome Cath Anderson to the pod to talk about narrative development, messaging, her board seat on Planned Parenthood, career breaks, and A LOT MORE. For those that don't know Cath, she...
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Season 1
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Episode 27
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44:51