Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Episodes
29 episodes
29 - Hot Take: Blue Origin
It's a HOT TAKE BAY BEE! In this bonus episode of the Smart in Public podcast, the Katies slightly unravel talking about Blue Origin's recent space mission featuring an all-female crew. They unpacked the publicity leading up to the launch, how ...
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Season 1
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Episode 29
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35:45
28 - Pitching with proof: how data storytelling gets audiences to listen
In this episode of the Smart in Public podcast, the Katies discuss the significance of data storytelling across executive messaging, narrative creation, cross-functional campaign development, industry positioning, and public relations. They exp...
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Season 1
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Episode 28
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48:35
27 - Turn storytelling programs into bottom line drivers with Cath Anderson
In this episode of the Smart in Public podcast, the Katies welcome Cath Anderson to the pod to talk about narrative development, messaging, her board seat on Planned Parenthood, career breaks, and A LOT MORE. For those that don't know Cath, she...
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Season 1
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Episode 27
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44:51
26 - Enter your communications consultant era w/ Roberto Munoz, CEO Munoz Communications
In episode 26, the Katie's welcome Roberto Munoz, CEO of Munoz Communications, to give our listeners a crash course in comms consulting. This episode comes at a time when we're seeing a flood of top communications talent leave the corporate wor...
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Season 1
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Episode 26
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1:04:30
25 - Craft audience-first brand stories w/ Alexandra Whiting, Head of Content at The Memo
In episode 25 of the Smart in Public Podcast, the Katies welcome Alexandra Whiting, Head of Content at The Memo, to chat through the world of content creators; brand messaging; and telling stories that will actually build a community. Of course...
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Season 1
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Episode 25
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1:01:08
24 - Navigating Corporate DEI Communications in 2025
In episode 24 of Smart in Public, the Katies deliver an in-depth analysis of corporate Diversity, Equity, and Inclusion (DEI) in today's business environment. This timely episode explores how companies are adapting their DEI strategies, the cru...
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Season 1
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Episode 24
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34:58
23 - From finance to tech: how Cheryl Sanclemente, CCO at Lattice, took her career from strength to strength
In episode 23 of Smart in Public, the Katies sit down with Cheryl Sanclemente, Chief Communications Officer at Lattice, for a real-talk conversation about career development, mentorship, comms leaders on boards, the sentiment in HR tech duri...
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Season 1
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Episode 23
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56:09
22 - Unlock the Secrets of VC Communications with Allie Cefalo, Marketing Partner at Kleiner Perkins
This week, the Katies are joined by Allie Cefalo, Marketing Partner at Kleiner Perkins, who shares her journey from leading global communications teams to running marketing for one of the world's best known Venture Capital firms. In this episod...
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Season 1
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Episode 22
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48:18
21 - Master the message, the messenger, and the platform with Burson CEO Corey duBrowa
In episode 21 of the Smart in Public podcast, Burson CEO Corey duBrowa shares insights as to how world of communications has transformed over the years and his predictions on where it's headed. Whether you're a comms leader (or any leader, real...
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Season 1
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Episode 21
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54:14
20 - Land your dream job with Brooke Kruger, Founder of KC Partners
Looking for a job in comms? Well it's your lucky day. This week, the Katies welcome Brooke Kruger, founder of KC Partners, to discuss the current hiring landscape in the communications field through the eyes of one of the industry's best comms ...
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Season 1
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Episode 20
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37:14
19 - Hot Take Episode: Meta & Meghan Markle
In episode 19 of the Smart Public Podcast, the Katies discuss Meta's announcement led by Mark Zuckerberg and the implications of his messages on the company's reputation. They also debate on Meghan Markle's new show on Netflix and the challenge...
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Season 1
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Episode 19
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43:30
18 - Build and lead a highly functioning team with Jane Hynes, VP of Communications for Google Cloud
In episode 18, the Katies welcome special guest Jane Hynes, VP of Global Communications for Google Cloud for a masterclass in how to effectively build and lead highly functioning communication teams. If you're currently building a team or ma...
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Season 1
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Episode 18
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37:27
17 - All Inclusive Holiday Special
In this holiday special episode of the Smart in Public podcast, the Katies discuss their top PR campaigns in 2024, like Mastercard's wheelchair ball kid initiative, Dove's Face of Ten campaign, and the rise of women's sports. The conversation a...
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Season 1
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Episode 17
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53:59
16 - Interview with Tarla Lambert-Patel, co-founder of Agenda Media & Editor-in-Chief of Women's Agenda
This week the Katies welcome Tarla Lambert-Patel, co-founder of Agenda Media, parent company to Women’s Agenda, Women’s Health News, The Crux podcast, and The Keynotes app. In this episode, they discuss the challenges of independent publishing ...
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Season 1
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Episode 16
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46:22
15 - I Ignored My Brain
It's a predictions episode, people! In episode 15, the Katies discuss industry trends, predictions for the year ahead, and best practices for 2025 communications program planning. Episode Timestamps00:00 - Introd...
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Season 1
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Episode 15
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50:14
14 - CCO succession planning + United Colors of Benetton and the Paris Olympics had a baby
In episode 14 of the Smart in Public podcast, the Katies explore the evolving role of the Chief Communications Officer (CCO) and the importance of succession planning in communications. They discuss the rise of CCOs in the C-suite, the new 'CCO...
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Season 1
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Episode 14
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43:30
13 - JD Sports
If you're looking for an episode that feels like you're eavesdropping on some random gals chatting next to you, this hodgepodge of an episode is the one for you. The Katies have had some manic work schedules lately, so we thought we'd use this ...
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Season 1
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Episode 13
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38:13
12 - Your exec comms playbook told through the eyes of a founder w/ Matt Fairhurst, Co-founder & CEO of Skedulo
In this week's episode, the Katies welcome Matt Fairhurst, co-founder and CEO of Skedulo, to the pod to discuss the partnership between a founder and a comms team. Fun fact: this episode isn't just for Comms people. It's also a great one to lis...
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Season 1
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Episode 12
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41:11
11 - Thoughts and Prayers to Intuit’s PR team
Our thoughts and prayers go out to the PR team at Intuit as we dive into this all too familiar case study focused on executive training, expectation setting, and article amendments. We'll dive into the various fallouts that can stem from a CEO ...
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Season 1
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Episode 11
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34:28
10 - Pitching Cat Food
We’ve been getting a lot of listener emails – some with episode topic requests and some with quick questions. For this episode, we thought it would be fun to read the quick questions and answer on the fly! Hear our experiences and views on medi...
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Season 1
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Episode 10
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42:29
9 - Future-proof your agency PR strategy with Mandy Galmes, Managing Director & Managing Partner ANZ for Sefiani Agency
It takes a special leader to lead an agency and do it with heart and soul. In this episode the Katies are joined by Amanda (Mandy) Galmes, Managing Director and Managing Partner ANZ for Sefiani Agency, part of the Clarity Group. Mandy dives int...
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Season 1
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Episode 9
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45:17
8 - Interview with David Swan, Technology Editor for The Age and Sydney Morning Herald
This week the Katies welcome one of Australia's leading technology reporters and editors David Swan. David's currently the Technology Editor for The Age and Sydney Morning Herald, and was previously Technology Editor for The Australian newspape...
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Season 1
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Episode 8
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39:17
7 - Know Your Time Zones
This week the Katies dive into the complexities of building and managing global communications teams. Doing this well means more than just finding the right people overseas – it’s about understanding the market’s storytelling nuances, cultural ...
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Season 1
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Episode 7
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50:48
6 - Interview with Pip Marlow, NED - formerly CEO of Salesforce A/NZ, Suncorp Executive, and MD of Microsoft Australia
The partnership between comms and execs is critical for success – and can also be complicated. In this episode, the Katies are joined by Pip Marlow, Non Executive Director, former CEO of Salesforce Australia & New Zealand, Suncorp Executive...
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Season 1
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Episode 6
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53:54