Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Episodes
41 episodes
Demystifying the IPO for comms with Daniella Vallurupalli
In today's episode of the Smart in Public podcast, the Katies welcome Daniella Vallurupalli, VP and Head of Global Communications at Cloudflare, to demystify the role of communications professionals during the IPO process. Daniella ...
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Season 2
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Episode 41
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1:01:02
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Expectations, customer service, and your CEO could be causing a comms disconnect trifecta
In this week's episode of the Smart and Public podcast, the Katies dig into the crisis recently faced by Qantas, Australia's most well-known national airline, following a significant data breach earlier this month. Hot topics were t...
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Season 2
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Episode 40
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43:48
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Navigate the shifting startup ecosystem with Alex Konrad, Founder & Editor of Upstarts Media
In this episode of the Smart in Public podcast, the Katies welcome friend of the pod and everyone's favorite startup journalist Alex Konrad, Founder & Editor of Upstarts Media. The big topic on the table was getting a better sen...
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Season 2
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Episode 39
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48:57
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Bezos Spectacle, Protesticals, Big Wallets & Watching the NYC Mayoral Race
It's Season 2 of the Smart in Public podcast! The Katies kick off the new season with something old and something new, because we can't stop trying to understand the world that is Bezos, even if it means we're talking about them for the third t...
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Season 2
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Episode 38
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38:10
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37 - You are the brand now
Moving forward, let's just assume all episodes are hot takes, ok?? Today, the Katies dissect the article 'You are the brand now' written by Kira Klaas in her On Brand Substack to unpack the evolving landscape of personal branding an...
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Season 1
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Episode 37
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42:48
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36 - Hot Take: The New Era of PR
In Episode 36 of the Smart in Public Podcast, the Katies kick off with a shameless plug of the launch of Boysen's new business, Comms People and there was not a dry pit in the house as she talked about it for the first time publicly. <...
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Season 1
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Episode 36
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40:59
35 - Create brand content that serves both your business and your career with Fana Yohannes
In episode 35 of Smart in Public, Fana Yohannes, Founder of Flora by Fana and Here to Help (H2H), joins the Katies on the pod to chat personal and professional branding, building a future-proof network, navigating the job market, and the import...
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Season 1
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Episode 35
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54:05
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34 - The common thread between ROI and trusted storytelling with Cristin Culver
This week on Smart in Public, the Katies welcome Cristin Culver, founder of Common Thread Communications, to the pod. Cristin's approach to comms is unique -- and it has to be given she works across the Fintech, Proptech, and Legaltech...
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Season 1
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Episode 34
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55:06
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33 - Hot Take: Emma Grede's work-life balance & would you work for Elon Musk?
It's another Hot Take episode and The Katies are in a mood. Hot Take #1 (2:02): Emma Grede's statements around work-life balance were not completely out of line - she was just lacking tangible examples in her messaging. ...
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Season 1
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Episode 33
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41:34
32 - How to run successful comms programs in Asia with Zixin Chai
In episode 32 of Smart in Public, the Katies are joined by Zixin Chai, Senior Partner at RICE, a FINN Partners Company, to learn about the comms and media landscape across Asia. Zixin guides Boysen & Dufficy through the challeng...
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Season 1
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Episode 32
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55:11
31 - Navigating Corporate Reputation, Inclusivity, and Authenticity with Abenaa Hayes
In this episode of the Smart and Public Podcast, the Katies welcome Abenaa Hayes, Founder and CEO of Elysee Consulting. It won't take long in the episode for you to agree with us when we say that Abenaa AND her career are not only impressive, b...
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Season 1
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Episode 31
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53:29
30 - PR-omance: How to build your dream PR agency / client relationship
In this episode of the Smart in Public podcast, The Katies discuss the ins-and-outs of working with PR agencies, including the pros and cons of different agency types, best practices for finding the right agency, and how to build successful par...
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Season 1
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Episode 30
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55:44
29 - Hot Take: Blue Origin
It's a HOT TAKE BAY BEE! In this bonus episode of the Smart in Public podcast, the Katies slightly unravel talking about Blue Origin's recent space mission featuring an all-female crew. They unpacked the publicity leading up to the launch, how ...
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Season 1
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Episode 29
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35:45
28 - Pitching with proof: how data storytelling gets audiences to listen
In this episode of the Smart in Public podcast, the Katies discuss the significance of data storytelling across executive messaging, narrative creation, cross-functional campaign development, industry positioning, and public relations. They exp...
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Season 1
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Episode 28
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48:35
27 - Turn storytelling programs into bottom line drivers with Cath Anderson
In this episode of the Smart in Public podcast, the Katies welcome Cath Anderson to the pod to talk about narrative development, messaging, her board seat on Planned Parenthood, career breaks, and A LOT MORE. For those that don't know Cath, she...
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Season 1
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Episode 27
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44:51
26 - Enter your communications consultant era w/ Roberto Munoz, CEO Munoz Communications
In episode 26, the Katie's welcome Roberto Munoz, CEO of Munoz Communications, to give our listeners a crash course in comms consulting. This episode comes at a time when we're seeing a flood of top communications talent leave the corporate wor...
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Season 1
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Episode 26
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1:04:30
25 - Craft audience-first brand stories w/ Alexandra Whiting, Head of Content at The Memo
In episode 25 of the Smart in Public Podcast, the Katies welcome Alexandra Whiting, Head of Content at The Memo, to chat through the world of content creators; brand messaging; and telling stories that will actually build a community. Of course...
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Season 1
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Episode 25
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1:01:08
24 - Navigating Corporate DEI Communications in 2025
In episode 24 of Smart in Public, the Katies deliver an in-depth analysis of corporate Diversity, Equity, and Inclusion (DEI) in today's business environment. This timely episode explores how companies are adapting their DEI strategies, the cru...
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Season 1
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Episode 24
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34:58
23 - From finance to tech: how Cheryl Sanclemente, CCO at Lattice, took her career from strength to strength
In episode 23 of Smart in Public, the Katies sit down with Cheryl Sanclemente, Chief Communications Officer at Lattice, for a real-talk conversation about career development, mentorship, comms leaders on boards, the sentiment in HR tech duri...
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Season 1
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Episode 23
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56:09
22 - Unlock the Secrets of VC Communications with Allie Cefalo, Marketing Partner at Kleiner Perkins
This week, the Katies are joined by Allie Cefalo, Marketing Partner at Kleiner Perkins, who shares her journey from leading global communications teams to running marketing for one of the world's best known Venture Capital firms. In this episod...
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Season 1
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Episode 22
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48:18
21 - Master the message, the messenger, and the platform with Burson CEO Corey duBrowa
In episode 21 of the Smart in Public podcast, Burson CEO Corey duBrowa shares insights as to how world of communications has transformed over the years and his predictions on where it's headed. Whether you're a comms leader (or any leader, real...
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Season 1
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Episode 21
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54:14
20 - Land your dream job with Brooke Kruger, Founder of KC Partners
Looking for a job in comms? Well it's your lucky day. This week, the Katies welcome Brooke Kruger, founder of KC Partners, to discuss the current hiring landscape in the communications field through the eyes of one of the industry's best comms ...
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Season 1
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Episode 20
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37:14
19 - Hot Take Episode: Meta & Meghan Markle
In episode 19 of the Smart Public Podcast, the Katies discuss Meta's announcement led by Mark Zuckerberg and the implications of his messages on the company's reputation. They also debate on Meghan Markle's new show on Netflix and the challenge...
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Season 1
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Episode 19
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43:30
18 - Build and lead a highly functioning team with Jane Hynes, VP of Communications for Google Cloud
In episode 18, the Katies welcome special guest Jane Hynes, VP of Global Communications for Google Cloud for a masterclass in how to effectively build and lead highly functioning communication teams. If you're currently building a team or ma...
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Season 1
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Episode 18
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37:27
17 - All Inclusive Holiday Special
In this holiday special episode of the Smart in Public podcast, the Katies discuss their top PR campaigns in 2024, like Mastercard's wheelchair ball kid initiative, Dove's Face of Ten campaign, and the rise of women's sports. The conversation a...
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Season 1
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Episode 17
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53:59