Smart in Public

12 - Your exec comms playbook told through the eyes of a founder w/ Matt Fairhurst, Co-founder & CEO of Skedulo

Katie Boysen & Katie Dufficy Season 1 Episode 12

In this week's episode, the Katies welcome Matt Fairhurst, co-founder and CEO of Skedulo, to the pod to discuss the partnership between a founder and a comms team. Fun fact: this episode isn't just for Comms people. It's also a great one to listen to if you're a founder wanting to explore how and when to bring comms support into your business, and identify the best strategies to improve your communications style as a leader.

Topics include:

  • How internal communications is critical for founders to maintain alignment and culture.
  • Technology shifts that create opportunities for new businesses and communication strategies.
  • How effective communication requires trust and transparency between leaders and teams.
  • Company culture is a reflection of the founder's personality and values.
  • All hands calls and their ability to provide a platform for transparency and team engagement.
  • How storytelling enhances the memorability and impact of communication.
  • How different cultures have varying expectations for communication styles and performance.
  • Building relationships with external consultants can provide valuable perspectives.
  • Communication is a skill that can be developed over time through practice.
  • Leaders must adapt their communication style as their company grows and evolves.

Episode time stamps:
02:44 - The Impact of Technology on Business
05:39 - The Importance of Internal Communications
08:21 - Navigating External Communications
10:56 - The Role of Transparency in Leadership
13:33 - Building Company Culture Through Communication
16:11 - The Value of All Hands Meetings
19:01 - Storytelling as a Communication Tool
21:54 - The Role of External Consultants in Communication
24:40 - The Value of External vs. Internal Collaboration
26:42 - Building Trust and Access in Consulting
28:49 - Cultural Differences in Communication
31:20 - Adapting Communication Styles Across Borders
36:01 - Personal Anecdotes and Lessons Learned

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