Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Smart in Public
14 - CCO succession planning + United Colors of Benetton and the Paris Olympics had a baby
In episode 14 of the Smart in Public podcast, the Katies explore the evolving role of the Chief Communications Officer (CCO) and the importance of succession planning in communications. They discuss the rise of CCOs in the C-suite, the new 'CCO plus' role that encompasses a broader range of responsibilities, and the skills needed to prepare for a CCO position. The conversation also delves into the recent Jaguar rebrand and the controversial ad campaign that sparked discussions about brand strategy and audience engagement.
Episode links:
Timestamps
- 02:43 - The Evolving Role of the Chief Communications Officer (CCO)
- 10:14 - Succession Planning in Communications
- 19:22 - The Future of Communications Teams and CCO Responsibilities
- 26:53 - The Importance of CEO-Communications Partnership
- 29:19 - Analyzing Jaguar's Controversial Ad Campaign
- 33:59 - Shifting Brand Identity and Audience Perception
- 36:49 - Speculation on Jaguar's Future Strategy
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