Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Smart in Public
20 - Land your dream job with Brooke Kruger, Founder of KC Partners
Looking for a job in comms? Well it's your lucky day. This week, the Katies welcome Brooke Kruger, founder of KC Partners, to discuss the current hiring landscape in the communications field through the eyes of one of the industry's best comms recruiters. The conversation covers a broad range of job hunting, hiring, and interview tips including the importance of skills and education, career advice for newcomers in communications, preparing for interviews, and the impact of AI on hiring. They also explore common mistakes made by companies during the hiring process, the dynamics of returning to the office, and advice for international candidates looking to work in the U.S.
Key Topics
- An overview of the 'go direct' approach in communications and its impact on roles.
- How AI is increasingly used in the hiring process.
- How to build a network that can help you break into the industry.
- How to prepare specific examples of their work for interviews.
- Company hiring best practices that can fix a broke recruitment process.
- The return to office trend and where employers should consider flexibility in order to attract top talent.
- Tips for international candidates to get jobs that take them overseas.
You can get in touch with KC Partners via their website here: https://kc-partners.com/
Time Stamps:
05:07 - Current Hiring Landscape in Communications
08:29 - The Importance of Education in PR
10:29 - Skills and Trends in Junior to Mid-Level Roles
12:53 - Transferable Skills Across Industries
14:27 - The Interview Process and AI's Role
17:16 - Advice for Newcomers in Communications
19:02 - Preparing for Interviews
20:46 - Navigating the Hiring Process
24:11 - The Ghosting Dilemma in Recruitment
27:54 - Return to Office: Balancing Flexibility and Structure
30:21 - International Candidates: Pathways to the U.S.
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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com