Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Smart in Public
22 - Unlock the Secrets of VC Communications with Allie Cefalo, Marketing Partner at Kleiner Perkins
This week, the Katies are joined by Allie Cefalo, Marketing Partner at Kleiner Perkins, who shares her journey from leading global communications teams to running marketing for one of the world's best known Venture Capital firms. In this episode, you'll get a peek into the world of VC comms and the insider communications strategies. Discover how top VC firms support founders, craft compelling brand narratives, and navigate the evolving landscape of startup marketing.
We laughed a lot, we learned a lot, we shared some embarrassing stories. It's an episode you won't want to miss!
Podcast Highlights
- Insider strategies for startup storytelling
- The critical role of video in modern marketing
- Authentic branding techniques
- Communications and marketing intersection
- Career insights for PR and marketing professionals
Episode Timestamps
- 02:43 - Transitioning from Communications to Marketing
- 05:41 - Business Storytelling Evolution
- 08:42 - Video's Impact on Marketing
- 11:29 - Personal Branding for Leaders
- 14:33 - Communications Accountability
- 17:18 - Comms and Marketing Convergence
- 20:18 - PR Career Development
- 23:24 - Strategic Communications for Founders
- 25:45 - Startup Audience Engagement
Don't miss this revealing conversation packed with actionable insights for entrepreneurs, marketers, and communications professionals!
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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com