Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Smart in Public
25 - Craft audience-first brand stories w/ Alexandra Whiting, Head of Content at The Memo
In episode 25 of the Smart in Public Podcast, the Katies welcome Alexandra Whiting, Head of Content at The Memo, to chat through the world of content creators; brand messaging; and telling stories that will actually build a community. Of course, it wouldn't be like us to not get side tracked into the importance of other areas like the challenges of PR / media relationships and the unique approach The Memo takes in curating parenting products - but we think you'll enjoy all those topics too! Think of Alexandra as a deep well of insights on authenticity in motherhood content and the empowerment of women in business, emphasizing the need for genuine connections and community in the parenting space. It's a really great episode to learn about how to get under the hood of a brand and we learned a lot from this chat!
Takeaways
- The importance of creative writing and marketing.
- Write hooks that capture the audience's attention and drives engagement.
- How to write better pitches.
- Adapting to new formats and audience expectations across blog and magazine content.
- How to create an online community
- Maintaining authenticity in content
Chapters
01:49 - Alexandra Whiting's Career Journey
05:50 - Lessons from Working in Magazines
10:01 - The Importance of the Hook in Content
13:43 - PR Perspectives on Engagement and Pitches
18:43 - Transitioning from Magazines to Content Creation
28:34 - The Evolution of Content Marketing
32:30 - The Power of Loyalty Programs
36:43 - Creating a Unique Shopping Experience for New Parents
45:28 - Authenticity in Motherhood Content
53:59 - Empowering Women in Business
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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com