Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Smart in Public
26 - Enter your communications consultant era w/ Roberto Munoz, CEO Munoz Communications
In episode 26, the Katie's welcome Roberto Munoz, CEO of Munoz Communications, to give our listeners a crash course in comms consulting. This episode comes at a time when we're seeing a flood of top communications talent leave the corporate world to become consultants, and Roberto is the perfect guest to help set anyone -- from the seasoned consultant to the consultant curious -- on the right track for building a client pipeline, identifying what services you want to offer, how much to charge, how to evolve with the market, and even how to simply get started.
Thank you Roberto for joining us!!
Chapters
00:00 - Introduction to Roberto and Boysen's Consulting Journeys
02:56 - The Rise of Consultants in the Market
06:12 - Navigating Imposter Syndrome
08:35 - Building a Personal Brand
11:56 - The Importance of Community
14:53 - Pricing Strategies for Consultants
17:56 - Testing Ideas and Feedback
20:57 - Final Thoughts and Audience Questions
35:18 - The Deconstructed Agency Model
38:03 - Fractional CCO: A New Approach
41:31 - Navigating the Consulting Landscape
44:49 - Building Relationships with VCs
47:57 - Finding Clients and Opportunities
49:05 - Starting Your Consulting Journey
52:11 - Leveraging AI in Consulting
56:54 - Essential Tech Tools for Consultants
Have a question, guest idea, or a topic recommendation? Email us at hello@smartinpublicpod.com.
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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com