.png)
Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Smart in Public
37 - You are the brand now
Moving forward, let's just assume all episodes are hot takes, ok??
Today, the Katies dissect the article 'You are the brand now' written by Kira Klaas in her On Brand Substack to unpack the evolving landscape of personal branding and its implications for corporate strategy and consumer behavior.
We know that individuals are becoming brands themselves, and recognize the importance of visibility over skill, but how does that affect the changing expectations of employees in the workplace and how corporations partner with them?
We also ask ourselves some big hairy questions that Kira raises in the article around the political implications of individual influence and what happens when non performing workers get all the glory online.
You can read the full articles we reference here:
- Kira's full 'You are the brand now' article on Substack: https://kiraklaas.substack.com/p/you-are-the-brand-now
- Scott Galloway's related post: https://www.profgalloway.com/people-are-the-new-brands/
Thank you to Kira writing this deeply thought-provoking article!
Connect with us on:
Have a topic or a guest idea? Email us at hello@smartinpublicpod.com