Press Play with Jeromee Scot
"Press Play with Jeromee Scot" offers actionable insights and expert tips on mastering media relations and public relations strategies. Jeromee is an Emmy-award winning journalist and communications strategist who shares simple simple media strategies to help you elevate your brand.
Episodes
27 episodes
The Visuals TV News Wants and Why Logos Don’t Count
TV news runs on visuals, but too many pitches fall apart because the only thing sent to the newsroom is a logo. In this episode, Scot Media Tulsa CEO Jeromee Scot breaks down what producers actually look for when they scan a pitch and why real ...
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Season 3
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Episode 6
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14:07
The Biggest Secret to Getting News Coverage
So many organizations wonder why certain nonprofits or businesses seem to get featured on the news all the time while their stories go unnoticed. The truth? Those organizations simply tell the newsroom what’s happening. In this episode...
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Season 3
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Episode 5
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14:52
The Best and Worst of PR: Real Lessons From the Newsroom
As both a journalist and the founder of Scot Media Tulsa, I see the highs and lows of public relations play out every week. Some PR pros make coverage effortless, while others create obstacles that kill a story before it ever hits the air.<...
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Season 3
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Episode 4
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20:07
5 Ways Journalists Are Using AI in 2025 (and what that means for PR and marketing professionals)
In this episode of Press Play with Jeromee Scot, Jeromee explores the top five ways journalists are using AI in 2025 and what that means for PR, communications, and marketing professionals. Inspired by a recent conversation with a form...
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Season 3
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Episode 3
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13:49
What to do if the media doesn't cover your event
In this episode of Press Play with Jeromee Scot, Jeromee shares practical strategies for what to do if the media doesn’t cover your event. Inspired by a recent conversation at PRSA Tulsa, this episode explores why media coverage isn’t ...
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Season 3
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Episode 2
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11:36
What To Include In A Press Release in 2025
In this episode of Press Play with Jeromee Scot, we’re breaking down what makes a press release effective in 2025. Whether you’re a small business owner, nonprofit leader, or PR professional, you'll learn exactly what journ...
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Season 3
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Episode 1
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14:50
Part 2: Top Ten Reasons Journalists Won't Provide Questions In Advance
My very first episode of Press Play with Jeromee Scot was all about why journalists won’t provide interview questions in advance and it quickly became my most-downloaded episode. Since so many people found it valuable, I’m revisiting t...
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Season 2
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Episode 7
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13:23
10 Things PR People Do That Annoy Journalists
Ever wondered what really grinds a journalist’s gears when working with PR professionals? In this episode of Press Play with Jeromee Scot, I’m breaking down the top 10 mistakes PR pros make that can ruin their chances of getting...
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Season 2
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Episode 6
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13:50
How To Send Media Assets To A Newsroom Effectively
In this episode of Press Play with Jeromee Scot, I’m sharing 5 essential tips for media relations and PR professionals on how to send video and photo assets that newsrooms will actually use. If you want your story to get picked ...
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Season 2
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Episode 5
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12:28
Why Hiring a Former Journalist is a Game-Changer for Your Team
In this episode of Press Play with Jeromee Scot, I sit down with former TV news anchor and journalist Meagan Farley to explore why former journalists bring invaluable skills to the corporate world. If you’ve ever wondered how a journal...
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Season 2
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Episode 4
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19:59
The Top 5 Things That Surprise People Most About Morning Show Interviews
Have you ever agreed to do a morning show interview and found yourself caught off guard by how different it was from what you expected? In this episode of Press Play with Jeromee Scot, we’re breaking down the top five things that surpr...
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10:01
The Biggest PR Mistakes to Avoid When Pitching to Journalists
In this episode of Press Play with Jeromee Scot, we are covering the most common mistakes PR professionals make when pitching to journalists or news stations. These well-meaning missteps can hurt your chances of getting your story noti...
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14:50
Emerging PR & Media Strategy Trends for 2025
In this episode of Press Play with Jeromee Scot, we’re looking ahead to the biggest PR trends shaping 2025. From the rise of AI and hyper-personalized media pitches to the growing importance of understanding newsroom digital teams and ...
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Season 2
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Episode 1
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17:16
Spot the AI: How to Make Your Content Sound Human
AI tools like ChatGPT are game-changers for content creation, but can your audience tell when your posts or blogs were written by a bot? In this episode of Press Play: Media Strategies from Scot Media Tulsa, host Jeromee Scot breaks do...
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Season 1
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Episode 14
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14:45
How AI Can Improve Your PR and Communications Strategies
In Episode 13 of Press Play: Media Strategies from Scot Media Tulsa, we explore how artificial intelligence is revolutionizing the world of PR and communications. Discover how AI tools can help you stay ahead by monitoring media covera...
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Season 1
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Episode 13
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7:59
How To Prepare For A Media Interview Like A Pro
Stepping into the media spotlight can be nerve-wracking, but with the right preparation, you can turn any interview into a powerful opportunity to share your story. In this episode of Press Play: Media Strategies from Scot Media Tulsa,...
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Season 1
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Episode 12
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16:09
Amplify Your Impact: Media & Publicity Strategies for Non-Profits
In this episode of Press Play: Media Strategies from Scot Media Tulsa, host Jeromee Scot explores practical and creative strategies for non-profits looking to elevate their mission and reach a broader audience. Discover how to use comp...
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Season 1
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Episode 11
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12:56
Turning Rejection into Opportunity: How to Bounce Back and Revive Your PR Pitches
In this episode of Press Play: Media Strategies from Scot Media Tulsa, host Jeromee Scot talks about one of the biggest challenges PR professionals face: handling rejected pitches. Rejection is part of the game, but it doesn’t have to ...
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Season 1
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Episode 10
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19:54
Crisis Communications: Turning Chaos into Calm
In this episode of Press Play: Media Strategies From Scot Media Tulsa, host Jeromee Scot talks about crisis communications—a must-know topic for PR professionals, small businesses, and nonprofits. Learn how to prepare for t...
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Season 1
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Episode 9
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22:06
Unlocking the Power of Earned Media for Real Estate Agents
In this episode of Press Play: Media Strategies From Scot Media Tulsa, host Jeromee Scot dives into the powerful world of earned media and how real estate agents can use it to build their brand, attract new clients, and stand out in a ...
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Season 1
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Episode 8
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12:31
Media Literacy: A Must-Have Skill for Small Business and Nonprofit Success
In this episode of Press Play: Media Strategies From Scot Media Tulsa, host Jeromee Scot explores the importance of media literacy for small business owners and nonprofit leaders. With the rise of misinformation and fake news, understa...
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Season 1
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Episode 7
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15:50
The Importance of Media Training for Business Owners and Nonprofit Leaders
In this episode of Press Play: Media Strategies from Scot Media Tulsa, host Jeromee Scot dives into the importance of media training for business owners, spokespeople, nonprofit leaders, and anyone stepping in front of the camera for a news int...
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Season 1
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Episode 6
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15:23
Top 10 Tips for Securing Media Success: Your Guide to Getting Noticed
Welcome to Press Play: Media Strategies From Scot Media Tulsa, hosted by Jeromee Scot. In this podcast, we explore the world of marketing, communications, and public relations, offering practical tips and real-world strategies to help you secur...
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Season 1
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Episode 5
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21:35
Mastering Newsjacking: How to Leverage Breaking News for Client Coverage
In this episode of *Press Play: Media Strategies From Scot Media Tulsa*, host Jeromee Scot dives into the world of newsjacking and how public relations and media professionals can use this powerful strategy to get their clients in the headlines...
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Season 1
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Episode 4
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13:56
What Does A TV News Producer Do & How Can You Get Your Media Pitch Noticed?
In this episode of *Press Play: Media Strategies From Scot Media Tulsa, we take a behind-the-scenes look at the role of a TV news producer. Learn how producers are responsible for curating stories, managing the flow of a newscast, and balancing...
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Season 1
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Episode 3
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19:13