The Kli'nishen's Atelier
Want to build a private practice that truly works for you? Join us for honest conversations about creating a successful cash-pay, direct-pay, or concierge practice that serves both you and your patients. We talk with experienced clinicians who've built practices they love, and share what worked for them.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're already in the private-pay world or considering the switch, The Kli'nishen's Atelier Podcast brings you practical insights and authentic experiences from clinicians who've walked this path.
The Kli'nishen's Atelier
Win Employers, Scale Your Practice
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In this value-packed episode, Dr. Tanner Moore shares how he built a thriving Direct Primary Care practice by focusing on employer partnerships. You'll learn:
- The "three sales" strategy for landing employer contracts (and why most doctors miss the crucial fourth step)
- Why LinkedIn became his most powerful marketing tool, generating 77 broker connections in just one day
- How to accelerate practice growth through strategic employer partnerships
- The truth about leveraging debt in DPC (and why the "zero debt" mindset might be holding you back)
- Why you need to think like an entrepreneur first and a DPC doctor second
- The real reason cold calling works for DPC (hint: it's not about selling DPC)
- The "seven touches" and how to nurture employer relationships for the long game
- Why memorizing patient details and follow-up strategy led to his practice's first client
- How to build a scalable practice model that attracts other physicians
- The unexpected power of delegating tasks and building the right support team
Whether you're starting your DPC journey or looking to scale your existing practice, Dr. Moore's practical insights and proven strategies will help you create a sustainable, growing practice.
Dr. Tanner Moore
Clearwater Health DPC
https://www.clearwaterhealthdpc.com/
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The Kli'nishen's Atelier
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