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The Kli'nishen's Atelier
Want to build a private practice that truly works for you? Join us for honest conversations about creating a successful cash-pay, direct-pay, or concierge practice that serves both you and your patients. We talk with experienced clinicians who've built practices they love, and share what worked for them.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're already in the private-pay world or considering the switch, The Kli'nishen's Atelier Podcast brings you practical insights and authentic experiences from clinicians who've walked this path.
Episodes
24 episodes
She Turned $300 in Ads Into over $3,000
$300 in ad spend led to one patient investing over $3,000 in year-one revenue.That is the actual math behind one quiz campaign Dr. Anne Gonzalez ran for her practice Emerald Health. In this episode she walks through the campaign t...
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The CEO Shift: A Transition Clinicians Don't Prepare For
This episode is for the NP weighing whether independent practice is even possible. For the clinician who dreads the marketing part of running a business. For the owner whose practice has grown so much that they have become the bottleneck.
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From 100 to 1,500 Monthly Visitors: How SEO Built Her Practice
If you've been told that networking, directories, and social media are the way to grow your private-pay practice, Amanda Buduris is proof that none of that is required.Amanda didn't build her cash-pay psychology practice by shaking hands...
This Cash-Pay Practice Scaled Fully on a Pay-Per-Visit Model
If you thought DPC is the only sustainable way to build your cash-pay practice, this episode might offer a different perspective. Dr. Kara Pepper didn’t choose the DPC subscription model or concierge-style access, and yet, patients still line u...
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Fifty Cash-Pay Patients in Her First 90 Days
In this episode, we sit down with Dr. Lyndsi Cress to break down what actually worked when she opened her DPC practice—and brought in 50 cash-pay patients in under 90 days.This isn’t about going viral or hacking some secret marketing for...
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When the Plan "Fails," Pivot.
In this episode we sit down with Dr. Rebecca Berens, founder of Vida Family Medicine, to unpack the raw, real journey of launching a direct primary care practice from the ground up—with no patient panel, limited community ties, and a lot of tri...
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You Don’t Need More Patients — You Need a Clearer Vision
If you’ve been tweaking your website, posting more on Instagram, or constantly wondering why growth feels slow—it might not be a marketing problem. It might be a clarity problem.In this episode, Dr. Sonia Singh shares how she built a val...
Followers to Patients: How Instagram Fueled Her First 50 Patients
Launching a direct primary care practice during a pandemic is one thing—doing it with a toddler at home and a newborn just two weeks old? That’s Dr. Jade Norris’s origin story. With zero chance of traditional networking, she turned to Instag...
Your Practice on Autopilot: Running a Practice Without Staff
What if your private practice could run smoothly without a front desk, endless phone calls, or a single team member? In this episode, I talk with Dr. John Kim, a physician who’s built a fully automated, staff-free practice while still wo...
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The Exit Plan: Burned Out by Insurance
Feeling overwhelmed by patient overload? Insurance-based care demands more and pays less—leaving clinicians exhausted, undervalued, and stuck in a cycle that feels impossible to escape. Kayla Nettleton found a way out by creating an e...
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Making Your Practice the Obvious Choice
You know you're a great clinician, but if patients can't find you, they can't choose you. Marketing your private-pay practice shouldn’t feel like shouting into the void—it should feel like connecting with the people who need you most. In...
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The Entrepreneurial Shift Clinicians Must Make
Most clinicians are trained to follow a set path—medical school, residency, and then a secure job in the healthcare system. But for those who step into owning a private-pay practice, the reality is different: you’re not just a doctor, a clin...
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What No One Tells You About Running a Direct-Pay Practice
Starting a direct-pay practice is exciting—but there’s a lot no one warns you about. The biggest factor in success isn’t just marketing or pricing—it’s mindset. From overcoming the fear of failure to thinking like a business owner, this episode...
Avoid Costly Mistakes: Is Your Practice At Risk?
Whether you’re building your dream practice now or planning for the future, don’t let hidden risks derail your success! In this episode, healthcare attorney Doris Dike joins us to share the legal essentials every private-pay clinician needs to ...
No Marketing Budget? Full Practice, No Ads.
In this eye-opening episode, Dr. Kissi Blackwell reveals the exact strategies that built and maintained a thriving 700-patient practice for over 7 years. What's remarkable? She hit the ground running with pure hustle and zero paid advertising. ...
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Win Employers, Scale Your Practice
In this value-packed episode, Dr. Tanner Moore shares how he built a thriving Direct Primary Care practice by focusing on employer partnerships. You'll learn:The "three sales" strategy for landing employer contracts (and why most do...
Discomfort Drives Patient Growth
Join us as Dr. Harpreet Tsui reveals how embracing discomfort transformed her direct primary care practice from 35 to 200 patients. Learn why stepping out of the office and into the community became her game-changer, and discover why waiting fo...
Ditch the... "I Treat Everything Approach"
Afraid specializing will shrink your practice? Think again. In this episode, OCD specialist Lindsay McGovern reveals how niching down transformed her practice from struggling generalist to thriving specialist with a consistent stream of private...
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Your Network is your Net Worth
"Your Network is your Net Worth" - Tim SandersAttention therapists! Are you ready to unlock the secrets of building a thriving cash-pay practice without relying on insurance panels or expensive marketing campaigns? In this episode, we d...
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Timeless Marketing for Modern-Day Clinicians
Ever wondered how some clinicians seem to effortlessly attract clients while others struggle? Discover how seasoned therapist Wendy Blackwood built a thriving practice over 20 years. In this eye-opening episode, you'll learn: ✅ How...
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Residency by Day, DPC by Night: One Doctor's Unconventional Path to Practice Ownership
In this inspiring episode, Dr. Ageena Hass shares her unique journey of launching a Direct Primary Care (DPC) practice while still in residency. Listeners will gain valuable insights into:Balancing residency demands with entrepreneu...
Always Booked: SEO Fills Therapist's Practice
Discover how Psychotherapist Abby Wilson, a fully virtual therapist licensed in Texas and Florida, built a successful cash-pay practice without prior business experience. Specializing in quarter-life crises, anxiety, depression, and attachment ...
Growth Strategies: Retirements Spark Opportunity
This episode features Dr. Matthew Mintz, who shares his journey from academia to running a successful "concierge" practice. Positioned as a DPC and concierge practice, it offers practical insights on practice-building, marketing, and business s...
Welcome: Intro to Branding + Niches
Join Alexa, a seasoned branding expert with 20 years of experience, as she unveils the secrets to successful branding for independent healthcare practices. In this inaugural episode of The Kli'nishen's Atelier podcast, discover:Why ...
