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The Kli'nishen's Atelier
Join us in The Kli'nishen's Atelier, where we explore the art and science of building successful private practices in the direct-pay and concierge cash-pay models. Each episode features insightful conversations with accomplished clinicians who share their journeys, strategies, and hard-won wisdom.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're a seasoned clinician looking to optimize your direct-pay model or a clinician considering the switch, The Klinˈishən's Atelier provides the knowledge and inspiration you need to thrive an the evolving healthcare marketplace.
Tune in to transform your practice and elevate your patient care!
Episodes
18 episodes
You Don’t Need More Patients — You Need a Clearer Vision
If you’ve been tweaking your website, posting more on Instagram, or constantly wondering why growth feels slow—it might not be a marketing problem. It might be a clarity problem.In this episode, Dr. Sonia Singh shares how she built a val...
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Season 1
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Episode 18
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33:33
Followers to Patients: How Instagram Fueled Her First 50 Patients
Launching a direct primary care practice during a pandemic is one thing—doing it with a toddler at home and a newborn just two weeks old? That’s Dr. Jade Norris’s origin story. With zero chance of traditional networking, she turned to Instag...
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Season 1
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Episode 17
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32:09
Your Practice on Autopilot: Running a Practice Without Staff
What if your private practice could run smoothly without a front desk, endless phone calls, or a single team member? In this episode, I talk with Dr. John Kim, a physician who’s built a fully automated, staff-free practice while still wo...
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Season 1
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Episode 16
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36:05
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The Exit Plan: Burned Out by Insurance
Feeling overwhelmed by patient overload? Insurance-based care demands more and pays less—leaving clinicians exhausted, undervalued, and stuck in a cycle that feels impossible to escape. Kayla Nettleton found a way out by creating an e...
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Season 1
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Episode 15
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29:01
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Making Your Practice the Obvious Choice
You know you're a great clinician, but if patients can't find you, they can't choose you. Marketing your private-pay practice shouldn’t feel like shouting into the void—it should feel like connecting with the people who need you most. In...
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Season 1
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Episode 14
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22:48
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The Entrepreneurial Shift Clinicians Must Make
Most clinicians are trained to follow a set path—medical school, residency, and then a secure job in the healthcare system. But for those who step into owning a private-pay practice, the reality is different: you’re not just a doctor, a clin...
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Season 1
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Episode 13
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43:01
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What No One Tells You About Running a Direct-Pay Practice
Starting a direct-pay practice is exciting—but there’s a lot no one warns you about. The biggest factor in success isn’t just marketing or pricing—it’s mindset. From overcoming the fear of failure to thinking like a business owner, this episode...
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Season 1
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Episode 12
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34:55
Avoid Costly Mistakes: Is Your Practice At Risk?
Whether you’re building your dream practice now or planning for the future, don’t let hidden risks derail your success! In this episode, healthcare attorney Doris Dike joins us to share the legal essentials every private-pay clinician needs to ...
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Season 1
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Episode 11
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31:44
No Marketing Budget? Full Practice, No Ads.
In this eye-opening episode, Dr. Kissi Blackwell reveals the exact strategies that built and maintained a thriving 700-patient practice for over 7 years. What's remarkable? She hit the ground running with pure hustle and zero paid advertising. ...
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Season 1
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Episode 10
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37:50
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Win Employers, Scale Your Practice
In this value-packed episode, Dr. Tanner Moore shares how he built a thriving Direct Primary Care practice by focusing on employer partnerships. You'll learn:The "three sales" strategy for landing employer contracts (and why most do...
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Season 1
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Episode 9
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39:55
Discomfort Drives Patient Growth
Join us as Dr. Harpreet Tsui reveals how embracing discomfort transformed her direct primary care practice from 35 to 200 patients. Learn why stepping out of the office and into the community became her game-changer, and discover why waiting fo...
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Season 1
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Episode 8
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45:09
Ditch the... "I Treat Everything Approach"
Afraid specializing will shrink your practice? Think again. In this episode, OCD specialist Lindsay McGovern reveals how niching down transformed her practice from struggling generalist to thriving specialist with a consistent stream of private...
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Season 1
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Episode 7
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43:26
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Your Network is your Net Worth
"Your Network is your Net Worth" - Tim SandersAttention therapists! Are you ready to unlock the secrets of building a thriving cash-pay practice without relying on insurance panels or expensive marketing campaigns? In this episode, we d...
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Season 1
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Episode 6
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40:58
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Timeless Marketing for Modern-Day Clinicians
Ever wondered how some clinicians seem to effortlessly attract clients while others struggle? Discover how seasoned therapist Wendy Blackwood built a thriving practice over 20 years. In this eye-opening episode, you'll learn: ✅ How...
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Season 1
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Episode 5
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35:22
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Residency by Day, DPC by Night: One Doctor's Unconventional Path to Practice Ownership
In this inspiring episode, Dr. Ageena Hass shares her unique journey of launching a Direct Primary Care (DPC) practice while still in residency. Listeners will gain valuable insights into:Balancing residency demands with entrepreneu...
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Season 1
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Episode 4
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34:02
Always Booked: SEO Fills Therapist's Practice
Discover how Psychotherapist Abby Wilson, a fully virtual therapist licensed in Texas and Florida, built a successful cash-pay practice without prior business experience. Specializing in quarter-life crises, anxiety, depression, and attachment ...
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Season 1
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Episode 3
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33:15
Growth Strategies: Retirements Spark Opportunity
This episode features Dr. Matthew Mintz, who shares his journey from academia to running a successful "concierge" practice. Positioned as a DPC and concierge practice, it offers practical insights on practice-building, marketing, and business s...
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Season 1
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Episode 2
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39:35
Welcome: Intro to Branding + Niches
Join Alexa, a seasoned branding expert with 20 years of experience, as she unveils the secrets to successful branding for independent healthcare practices. In this inaugural episode of The Kli'nishen's Atelier podcast, discover:Why ...
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Season 1
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Episode 1
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30:18
