The Kli'nishen's Atelier
Join us in The Kli'nishen's Atelier, where we explore the art and science of building successful private practices in the direct-pay and concierge cash-pay models. Each episode features insightful conversations with accomplished clinicians who share their journeys, strategies, and hard-won wisdom.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're a seasoned clinician looking to optimize your direct-pay model or a clinician considering the switch, The Klinˈishən's Atelier provides the knowledge and inspiration you need to thrive an the evolving healthcare marketplace.
Tune in to transform your practice and elevate your patient care!
The Kli'nishen's Atelier
Win Employers, Scale Your Practice
In this value-packed episode, Dr. Tanner Moore shares how he built a thriving Direct Primary Care practice by focusing on employer partnerships. You'll learn:
- The "three sales" strategy for landing employer contracts (and why most doctors miss the crucial fourth step)
- Why LinkedIn became his most powerful marketing tool, generating 77 broker connections in just one day
- How to accelerate practice growth through strategic employer partnerships
- The truth about leveraging debt in DPC (and why the "zero debt" mindset might be holding you back)
- Why you need to think like an entrepreneur first and a DPC doctor second
- The real reason cold calling works for DPC (hint: it's not about selling DPC)
- The "seven touches" and how to nurture employer relationships for the long game
- Why memorizing patient details and follow-up strategy led to his practice's first client
- How to build a scalable practice model that attracts other physicians
- The unexpected power of delegating tasks and building the right support team
Whether you're starting your DPC journey or looking to scale your existing practice, Dr. Moore's practical insights and proven strategies will help you create a sustainable, growing practice.
Dr. Tanner Moore
Clearwater Health DPC
https://www.clearwaterhealthdpc.com/
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The Kli'nishen's Atelier
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