The Kli'nishen's Atelier
Join us in The Kli'nishen's Atelier, where we explore the art and science of building successful private practices in the direct-pay and concierge cash-pay models. Each episode features insightful conversations with accomplished clinicians who share their journeys, strategies, and hard-won wisdom.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're a seasoned clinician looking to optimize your direct-pay model or a clinician considering the switch, The Klinˈishən's Atelier provides the knowledge and inspiration you need to thrive an the evolving healthcare marketplace.
Tune in to transform your practice and elevate your patient care!
The Kli'nishen's Atelier
What No One Tells You About Running a Direct-Pay Practice
Starting a direct-pay practice is exciting—but there’s a lot no one warns you about. The biggest factor in success isn’t just marketing or pricing—it’s mindset. From overcoming the fear of failure to thinking like a business owner, this episode is packed with insights from Dr. Vasanth Kainkaryam, who built his Direct Patient Care (DPC) practice from the ground up.
In this episode, we break down:
✔️ Why some DPCs take off—and why others struggle to get patients
✔️ The hidden financial challenges no one talks about (and how to plan for them)
✔️ How word-of-mouth, social media, and networking actually work in DPC marketing
✔️ The mindset shift needed to balance patient care and business success
✔️ Why most doctors aren’t prepared for the emotional weight of owning a practice
If you’re serious about building a thriving direct-pay clinic, this episode will challenge how you think about success—and show you how to get there.
Dr. Vasanth Kainkaryam
Windsor, CT
The Kli'nishen's Atelier
mkt@theklinishensatelier.com
www.theklinishensatelier.com
Follow Us
Instagram @theklinishensatelier
Facebook The Kliˈnishən's Atelier
TikTok @theklinishensatelier
Join our FREE Facebook Marketing Group