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The Kli'nishen's Atelier
Join us in The Kli'nishen's Atelier, where we explore the art and science of building successful private practices in the direct-pay and concierge cash-pay models. Each episode features insightful conversations with accomplished clinicians who share their journeys, strategies, and hard-won wisdom.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're a seasoned clinician looking to optimize your direct-pay model or a clinician considering the switch, The Klinˈishən's Atelier provides the knowledge and inspiration you need to thrive an the evolving healthcare marketplace.
Tune in to transform your practice and elevate your patient care!
The Kli'nishen's Atelier
The Entrepreneurial Shift Clinicians Must Make
Most clinicians are trained to follow a set path—medical school, residency, and then a secure job in the healthcare system. But for those who step into owning a private-pay practice, the reality is different: you’re not just a doctor, a clinician, or a therapist; you’re a business owner. In this episode, we dive into the entrepreneurial mindset shift every clinician must make to successfully market, brand, and grow their direct-pay practice. You'll hear firsthand how DIY marketing, website creation, and business strategy can transform your practice—and why learning these skills is crucial for long-term success.
What You’ll Learn in This Episode:
- How to shift from a “clinician” mindset to an “entrepreneur” mindset
- The benefits and challenges of DIY marketing & branding
- What makes a patient-attracting website (even if it’s not perfect)
- Why learning marketing is just as important as clinical skills
- How to build brand trust through consistency and creativity
Whether you’re launching a practice or refining your brand, this episode will show you how to take control of your marketing, ways to attract your ideal patients and build a practice that thrives.
Dr. Maryal Concepcion
Founder of My DPC Story Podcast
The Kli'nishen's Atelier
mkt@theklinishensatelier.com
www.theklinishensatelier.com
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