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The Kli'nishen's Atelier
Want to build a private practice that truly works for you? Join us for honest conversations about creating a successful cash-pay, direct-pay, or concierge practice that serves both you and your patients. We talk with experienced clinicians who've built practices they love, and share what worked for them.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're already in the private-pay world or considering the switch, The Kli'nishen's Atelier Podcast brings you practical insights and authentic experiences from clinicians who've walked this path.
The Kli'nishen's Atelier
Making Your Practice the Obvious Choice
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You know you're a great clinician, but if patients can't find you, they can't choose you. Marketing your private-pay practice shouldn’t feel like shouting into the void—it should feel like connecting with the people who need you most. In this episode, Dr. Paul Thomas shares the simple, repeatable strategies he used to grow from a solo office to a multi-location direct patient care practice—without gimmicks and without expensive ads.
What you’ll take away:
✅ How to get seen and trusted by the right patients—without feeling like you’re “selling”
✅ The secret to consistency (and why showing up imperfectly is better than not showing up at all)
✅ How employer contracts can become a game-changer for growth
✅ Why community outreach and media can elevate your practice faster than social media alone
✅ The branding shift that helps you move from “just another healthcare provider” to the provider patients seek out
If you’re tired of feeling invisible, this episode is your roadmap to marketing with confidence and clarity.
Dr. Paul Thomas
Plum Health | https://www.plumhealthdpc.com/
Startup DPC | https://www.startupdpc.com/
The Kli'nishen's Atelier
mkt@theklinishensatelier.com
www.theklinishensatelier.com
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