The Kli'nishen's Atelier
Join us in The Kli'nishen's Atelier, where we explore the art and science of building successful private practices in the direct-pay and concierge cash-pay models. Each episode features insightful conversations with accomplished clinicians who share their journeys, strategies, and hard-won wisdom.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're a seasoned clinician looking to optimize your direct-pay model or a clinician considering the switch, The Klinˈishən's Atelier provides the knowledge and inspiration you need to thrive an the evolving healthcare marketplace.
Tune in to transform your practice and elevate your patient care!
The Kli'nishen's Atelier
Followers to Patients: How Instagram Fueled Her First 50 Patients
Launching a direct primary care practice during a pandemic is one thing—doing it with a toddler at home and a newborn just two weeks old? That’s Dr. Jade Norris’s origin story. With zero chance of traditional networking, she turned to Instagram to attract her first patients—and it worked. In this episode, Dr. Norris breaks down how her strategy evolved with each stage of growth: from organic social media as her foundation, to word-of-mouth and Google reviews, to now scaling with employer partnerships.
If you’re a private-pay clinician wondering how to market smarter—not harder—this is your behind-the-scenes look at a practice that grew on grit, strategy, all from the palm of her hand.
What You’ll Learn:
- How Instagram became her launchpad—and what content brought in her first 50 patients
- Why COVID, a toddler, and a newborn made social media her only realistic strategy at the time
- How she phased out urgent care shifts as her DPC grew
- What triggered the shift from social media to referrals and Google reviews
- Her exact pivot into corporate partnerships—and how she sells to businesses
- The mindset she uses to rewrite her strategy with every stage of growth
Dr. Jade Norris
Physician/Founder of Nspire Primary Care
nspireprimarycare.com
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