The Kli'nishen's Atelier
Join us in The Kli'nishen's Atelier, where we explore the art and science of building successful private practices in the direct-pay and concierge cash-pay models. Each episode features insightful conversations with accomplished clinicians who share their journeys, strategies, and hard-won wisdom.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're a seasoned clinician looking to optimize your direct-pay model or a clinician considering the switch, The Klinˈishən's Atelier provides the knowledge and inspiration you need to thrive an the evolving healthcare marketplace.
Tune in to transform your practice and elevate your patient care!
The Kli'nishen's Atelier
You Don’t Need More Patients — You Need a Clearer Vision
If you’ve been tweaking your website, posting more on Instagram, or constantly wondering why growth feels slow—it might not be a marketing problem. It might be a clarity problem.
In this episode, Dr. Sonia Singh shares how she built a value-driven micro practice in Houston by leaning into exactly who she wanted to serve—and designing every part of her business around that clarity. We talk about the mindset shifts, brand decisions, and pricing pivots that helped her grow a practice that’s not just full—but deeply fulfilling.
✨ You’ll walk away with:
- A real-world look at how clarity drives patient growth—without fancy funnels or ads
- How Dr. Singh designed a practice that reflects who she is (and why that’s what patients trust)
- A breakdown of her pricing decisions and why she raised her rates early on
- The tech and automations that keep her lean and solo—without sacrificing care
- How to build visibility through trust, not just tactics
If you’re building something honest, intentional, and a little different—this episode is your reminder that clarity creates momentum.
Dr. Sonia Singh
Juniper Modern Primary Care
Micropractice Mama
→ Follow Dr. Singh on Instagram
The Kli'nishen's Atelier
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