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The Kli'nishen's Atelier
Want to build a private practice that truly works for you? Join us for honest conversations about creating a successful cash-pay, direct-pay, or concierge practice that serves both you and your patients. We talk with experienced clinicians who've built practices they love, and share what worked for them.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're already in the private-pay world or considering the switch, The Kli'nishen's Atelier Podcast brings you practical insights and authentic experiences from clinicians who've walked this path.
The Kli'nishen's Atelier
When the Plan "Fails," Pivot.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode we sit down with Dr. Rebecca Berens, founder of Vida Family Medicine, to unpack the raw, real journey of launching a direct primary care practice from the ground up—with no patient panel, limited community ties, and a lot of trial and error. Dr. Berens shares how she navigated marketing as an introvert, why social media and Facebook groups became her secret weapon, and how her niche evolved naturally over time through authentic connections.
If you’ve ever questioned whether your slow growth means failure, or felt stuck trying to "pound the pavement" without results, this episode is your permission to breathe, pivot, and play the long game.
Main Takeaways:
- You don’t need to have your niche fully figured out to start; clarity comes with time.
- Social media groups (especially local ones) can be powerful patient pipelines—without feeling “salesy.”
- Networking is a learnable skill—even for introverts.
- Providing value in community forums can build long-term growth
- It’s normal (and smart) to change your strategy as your practice grows
Dr. Rebecca Berens
Houston, TX
The Kli'nishen's Atelier
mkt@theklinishensatelier.com
www.theklinishensatelier.com
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