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The Kli'nishen's Atelier
Want to build a private practice that truly works for you? Join us for honest conversations about creating a successful cash-pay, direct-pay, or concierge practice that serves both you and your patients. We talk with experienced clinicians who've built practices they love, and share what worked for them.
Our guests reveal:
- Innovative marketing techniques that attracted their ideal patients
- Branding strategies that set them apart in a competitive landscape
- Real-world examples of practice growth and patient acquisition
- Challenges they faced and how they overcame them
Whether you're already in the private-pay world or considering the switch, The Kli'nishen's Atelier Podcast brings you practical insights and authentic experiences from clinicians who've walked this path.
The Kli'nishen's Atelier
This Cash-Pay Practice Scaled Fully on a Pay-Per-Visit Model
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If you thought DPC is the only sustainable way to build your cash-pay practice, this episode might offer a different perspective. Dr. Kara Pepper didn’t choose the DPC subscription model or concierge-style access, and yet, patients still line up.
Instead, she created a cash-pay practice built around per-visit pricing—one that gives her patients the freedom to come when they need support. As someone offering very specialized care, she knew her patients might need more attention early on, and she wanted her business to reflect that natural rhythm. She built a structure that’s fair to her patients while also creating space and sustainability for herself.
This episode is for any clinician whose work doesn't fit neatly into the DPC model. If you're offering specialized care, or you're in a niche where the subscription model doesn't feel quite right, you'll walk away from this conversation with a new understanding of what's possible in private-pay practice.
What You’ll Learn
• How Dr. Pepper scaled her cash-pay practice with a per-visit model that supports patient autonomy and protects her energy
• Why she felt the membership model was not the right fit for her practice
• How deep relationships built her referral base across 17 states
• How growing slowly created lasting sustainability
• Why per-visit pricing works especially well for specialty care
Dr. Kara Pepper
The Kli'nishen's Atelier
mkt@theklinishensatelier.com
www.theklinishensatelier.com
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