The Go Getters Coaching Podcast
A podcast for physical therapists who want to launch and scale their practice by two clinicians who have done the same. We will discuss everything you need to succeed from mindset, marketing, sales, operation, leadership, and more. We will also be interviewing industry experts and people in the trenches to help you level up as an entrepreneur.
The Go Getters Coaching Podcast
8: Two Of My Favorite Stories In Business With Important Lessons
In this episode, Andy Fata-Chan shares insights on business and marketing through two compelling stories.
The first story revolves around Claude Hopkins, a pioneer in direct mail advertising, and his work with Schlitz Beer, emphasizing the importance of communicating unique selling points in a competitive market.
The second story discusses the power of incentives, illustrated by a case from FedEx, highlighting how simple changes in policy can drive efficiency and improve performance. Andy encourages listeners, particularly in the physical therapy field, to effectively communicate their unique offerings and incentivize their teams for better results.
00:00 Introduction and Context
05:14 The Story of Claude Hopkins and Schlitz Beer
10:04 Incentives and the FedEx Case
Learn more about GGC: https://www.gogetterscoaching.com/
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