The Go Getters Coaching Podcast
A podcast for physical therapists who want to launch and scale their practice by two clinicians who have done the same. We will discuss everything you need to succeed from mindset, marketing, sales, operation, leadership, and more. We will also be interviewing industry experts and people in the trenches to help you level up as an entrepreneur.
The Go Getters Coaching Podcast
24: This Post Almost Ruined Peter's Wedding Weekend And We Talked About It
In this conversation, Peter Yu and Andy Fata-Chan discuss their recent weekend experiences, including a wedding celebration and the dynamics of social gatherings.
They transition into a deeper discussion about business practices, particularly focusing on the importance of pricing transparency in cash-based physical therapy and the nuances of scheduling and customer communication. They explore common misconceptions and red flags in business advice, emphasizing the need for context and understanding in service-based industries.
In this conversation, Peter Yu and Andy Fata-Chan discuss the importance of human connection in business, particularly in the context of physical therapy. They emphasize the need for personal interaction in scheduling appointments, the value of quick communication, and the significance of nurturing leads over time.
The discussion also covers marketing strategies, including the role of low barrier offers, the integrity of sales practices, and the importance of understanding cost of acquisition. They advocate for testing various marketing strategies and maintaining a flexible approach to business.
00:00 Weekend Recap and Celebrations
02:55 The Importance of Pricing Transparency
05:58 Understanding Scheduling and Contact Information
08:55 Navigating Red Flags in Business Practices
20:41 The Importance of Human Connection in Scheduling
22:01 Consumer Education and Navigating Information
23:30 The Value of Quick Communication
24:25 Email Marketing and Consumer Engagement
26:47 Nurturing Leads Over Time
29:10 Red Flags in Pricing Strategies
31:33 The Role of Low Barrier Offers
36:27 Testing Marketing Strategies
39:20 Integrity in Sales and Marketing
40:11 Understanding Cost of Acquisition
44:30 The Nuance of Business Strategies
Learn more about GGC: https://www.gogetterscoaching.com/
Access to 100 Proven Ways To Generate Leads(FREE)
Access to Content Marketing Playbook(FREE)