%20(2000%20x%202000%20px).png)
The Unique Boutique Podcast
You built a consultancy worth noticing. Getting the market to notice it is a different skill. The Unique Boutique (formerly The Consultancy Edge) is a fortnightly podcast hosted by Matt Hodkinson, exploring the positioning, differentiation, and category-ownership strategies that turn boutique consultancies into the only credible choice.
The Unique Boutique Podcast
Latest Episodes
S2E9: Delivery Intelligence: Why Nobody Buys "Assurance", with Peter Wardle
Peter Wardle spent 25+ years leading transformation programmes across telecoms, rail and energy - and got so frustrated with big systems integrators failing to deliver that he set up his own consultancy to fix broken programmes.In this e...
%20(2000%20x%202000%20px).png)
S2E8: The growth you need is through the thing that scares you, with Deri Hughes
Most consultancies grow by doing good work and hoping more of it turns up. Deri Hughes calls that delivery-led growth, and it's where firms get stuck.Deri Hughes founded Honeycomb Consulting Skills Training, working with the leade...
S2E7: The billable hour is killing your consultancy, with John Ray
You already suspect you're undercharging. What you probably haven't accepted is that it's your fault - not the market's, not your clients'.John Ray spent nearly three decades in investment banking and investment management. Then corporat...
S2E6: The credible choice, not the louder one, with Sue Rizzello
The Credible Choice, Not the Louder One - Sue Rizzello on Proof as DifferentiationMost boutique consultancies have a handful of case studies sitting on their website, quietly doing very little. Sue Rizzello thinks that's a wasted ...
S2E5: The Goldmine in your CRM, with Luke Badiali
"We need a new client tomorrow." It's the moment most consultancies start thinking about business development - and according to Luke Badiali, that's already too late.Luke is the co-founder of BeDeveloped, which helps boutique consulting...