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The Consultancy Edge
The Consultancy Edge is a fortnightly podcast hosted by Matt Hodkinson, where he interviews thought leaders, clients and influencers in the consultancy space. The show focuses on providing actionable insights, unique perspectives and strategies that help consultants and business leaders differentiate themselves and stay ahead of the curve.
The Consultancy Edge
Ep. 22 AI ethics, boutique power plays and the rise of the futurist consultant, with Omaro Maseli
The brand halo is dead.
That’s the bold claim from Omaro Maseli - and she’s got the research to back it up.
On this episode of The Consultancy Edge, Omaro joins Matt Hodkinson for a fascinating deep dive into the future of consulting. From G20 stages to boutique boardrooms, Omaro’s journey has taken her from law and public policy to advising global consulting firms on how to stay relevant in a world that no longer buys brand by default.
Together, they explore:
- Why consulting firms must now earn trust, not expect it
- The hidden ethical costs of AI (hint: it’s not just bias, it’s human exploitation)
- What it really means to think like a futurist - and why the next generation of consultants might need to be part coder, part philosopher, part empath
- How boutiques are stepping up to challenge the behemoths - but not by mimicking them
This episode is your wake-up call if you’re still coasting on name recognition or defaulting to tired thought leadership formulas. As Omaro puts it: “Thought leadership should mould the market, not mirror it.”