The Consultancy Edge
The Consultancy Edge is a fortnightly podcast hosted by Matt Hodkinson, where he interviews thought leaders, clients and influencers in the consultancy space. The show focuses on providing actionable insights, unique perspectives and strategies that help consultants and business leaders differentiate themselves and stay ahead of the curve.
The Consultancy Edge
Ep. 27 Selling without ego, with Mikey Hanson
If you're tired of spammy sales cadences and tired outreach tactics, this episode is for you. I sit down with Mikey Hanson, founder of Growth Genie, to explore how consultancy leaders can break free from referral dependency and ignite real conversations with ideal prospects.
Mikey reveals why polite persistence outperforms one-and-done outreach, how to leverage client stories to craft sales playbooks that actually convert, and his COSMIC framework for selling without ego while tapping into genuine human connection.
Packed with actionable advice - from warm outbound strategies to emotional triggers that drive deals - this is your roadmap to building a sales approach that feels natural, personal and effective in today’s noisy market.