The Consultancy Edge
The Consultancy Edge is a fortnightly podcast hosted by Matt Hodkinson, where he interviews thought leaders, clients and influencers in the consultancy space. The show focuses on providing actionable insights, unique perspectives and strategies that help consultants and business leaders differentiate themselves and stay ahead of the curve.
The Consultancy Edge
Ep. 32 Building a values-led consultancy in downright weird times, with Danielle Heward
In this episode of The Consultancy Edge, I sit down with Danielle Heward, co-founder of Optimo, to unpack what it really takes to build — and sustain — a values-driven consultancy in a challenging market.
We cover:
- Danielle’s journey from contractor to consultancy founder
- How she built Optimo around purpose, impact, and operational excellence
- Why so many consultancies are struggling right now — and what to do about it
- The power of visibility: events, networking, and showing up consistently on LinkedIn
- How AI is reshaping consultancy delivery (and the ethical questions that come with it)
- Practical, real-world lessons for staying sane, staying focused, and staying in business
If you’re a solo, micro, or boutique consultancy leader trying to find your edge, this conversation is packed with grounded, honest insight.
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