Inspired by Design

69. The Energetics of Pricing

• Sarah St Pierre • Season 2 • Episode 69

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0:00 | 26:35

**I apologize for the backround noises in this episode. As you heard in the beginning, I had the wise idea to record outside which was a great deciision for my soul, but poor decsion for audio quality. Noted for next time I decide to exercise my right to free will. 🙃 Anyway...

Underpricing isn’t just a business decision. It’s a signal.

When your price doesn’t match the value you deliver, it creates energetic friction for both you and your buyer. You may find yourself over-explaining, attracting clients who push boundaries, or feeling anxious every time you send an invoice.

In this episode, we’re unpacking why underpricing often repels the most aligned clients, how confidence shows up in your brand presence, and the role strategic design plays in making higher pricing feel not only possible, but obvious.

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