Shelf Talks
Shelf Talks is the podcast for female founders, CPG entrepreneurs, and product-based business owners who want to get their products into retail stores and build brands that thrive once they're on the shelf.
Hosted by Roberta Townes, a retail buyer with more than 15 years of experience discovering and launching products at national retailers, each weekly episode features honest conversations with female founders who have successfully landed on retail shelves. Together, they pull back the curtain on how they pitched buyers, built wholesale partnerships, scaled distribution, increased brand awareness, and overcame the challenges of growing a product-based business.
Whether you're preparing for your first retail pitch or looking to expand into more stores, you'll gain practical strategies for retail readiness, wholesale growth, buyer expectations, merchandising, and increasing sell-through once your product hits the shelf.
If you're ready to turn your product into a retail success story, you're in the right place.
New episodes drop every week. Subscribe to Shelf Talks and learn what it really takes to get your brand retail-ready and winning in stores.
Looking for even more retail guidance? Roberta's book, Shelf Talk: A Step by Step Guide to Getting Your Product in Retail Stores, is available on Amazon.
Shelf Talks
Latest Episodes
How ROXII Supercube Created an Entirely New Retail Category with Founder Belle Robinson
What happens when you realize the wellness aisle is too complicated?Belle Robinson did something no one else had done before.Instead of another powder, capsule, or ready-to-drink beverage, she created ROXII Supercube, nutri...
Retail Readiness Round: Hannah Perez's 3 Best Retail Tips Every Founder Needs
Thinking about getting your product on retail shelves? Start here.In this Retail Readiness Round of Shelf Talks, Hannah Perez, co-founder of SEEQ shares three actionable insights every founder should hear before pursuing retail gr...
Building SEEQ: Hannah Perez on Product Innovation, TikTok Growth, and Landing Target
What does it really take to build a category defining consumer brand?In this episode of Shelf Talks, I sit down with Hannah Perez, Co Founder of SEEQ, to talk about the journey from a simple product idea to becoming one of the fastest gr...
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Rapid Retail Questions with Lindsay Holden, Co-Founder of Odele Beauty
What does it really take to succeed in retail after you've landed on the shelf?In this Retail Readiness Round, Lindsay Holden, co-founder of Odele Beauty, shares three powerful lessons every founder needs to hear before pursuing retail g...
How Odele Beauty Went From Startup to Target, Ulta & Walmart | Lindsay Holden on Building a Clean Beauty Brand
How do you build a beauty brand that earns shelf space at Target, Ulta, Walmart, and CVS and keeps growing once it's there?In this episode of Shelf Talks, I sit down with Lindsay Holden, Co-Founder of Odele Beauty, t...