Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
Scaling Clean: Tania Sweis on Building a clean Cookie Brand and Embracing Unplanned Opportunities
In this episode of Shelf Talks, Roberta interviews Tania Sweis, co-founder of Brune Kitchen, the world's first tahini-based cookie brand. Tanya shares her journey from being a corporate attorney to launching a clean, gluten-free, vegan cookie brand. The conversation delves into the challenges and triumphs of starting a business, navigating the retail landscape, and the importance of maintaining quality while scaling production. Tania also discusses her experience on the show Side Hustlers on Roku, the dynamics of co-founding a business with a friend, and the future goals for Brune Kitchen.
Key Takeaways:
- Tanya's journey from law to entrepreneurship was fueled by personal health challenges.
- Brune Kitchen was born out of a need for clean, tasty snacks.
- The importance of networking and seeking advice from industry experts.
- Maintaining product quality is crucial when scaling production.
- Understanding margins is essential for retail viability.
- Future growth includes expanding product lines and reaching new markets.
Breakdowns:
00:00 From Law to Cookies: The Journey Begins
09:01 Launching Brune Kitchen: The Early Days
17:58 Navigating Retail: The Arowan Experience
27:02 Lessons from Side Hustlers: Validation and Growth
36:00 Scaling Up: The Transition to Co-Packing
44:56 The Co-Founder Dynamic: Balancing Friendship and Business
53:55 Future Goals: Expansion and New Flavors
Links mentioned in this episode:
Connect with Brune:
Brune Kitchen Website: Link
Brune Kitchen Instagram: Link
Brune Kitchen Tiktok: Link
Communities:
Startup CPG: Link
Naturally: Link
Check out Brune Kitchen Website for locations to purchase.
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