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Shelf Talks
Shelf Talks is the go-to podcast for female founders, product-based entrepreneurs, and emerging brands who want to learn how to get their products into retail stores and thrive once they’re there.
Hosted by Roberta Townes, a seasoned retail buyer, each weekly episode features unfiltered conversations with founders who’ve landed on shelves at top retailers. You’ll learn exactly how they pitched to buyers, built retail partnerships, scaled wholesale distribution, and grew brand awareness all while navigating the real challenges of building a product-based business.
If you’re ready to turn your product into a retail success story, discover what retail buyers look for, and gain insider tips on wholesale strategy, retail readiness, and in-store growth, this is your podcast.
New episodes drop every week, subscribe to Shelf Talks and learn how to get your brand retail-ready and thriving on the shelf.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
3 Rapid Retail Questions with Molly Fedick, Founder of Buzzkill Wines
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Hope you have enjoyed the full episode with Molly Fedick, Founder of Buzzkill wines and took away some learning about the readiness it takes to launch in retail stores.
On this mini drop, here are 3 powerful questions I asked Molly specifically about launching into retail stores - Enjoy! (and learn).
Questions asked:
- What is one piece of advice you wish you would had known prior to launching on retail store shelves?
- What would you say are the benefits of having your brand in retail stores vs selling direct to consumer?
- What advice would you give to individuals looking to start their own beverage brand, especially in the non alc sector?
Links mentioned in this episode:
Buzzkill Wines Instagram LINK
Buzzkill Wines Website LINK
Check out their website for a full list of retailers Buzzkill sold.How to Follow Shelf Talks Podcast on social:
How to Follow Shelf Talks Podcast on social:
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Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book