Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
SHELF BITES: Cracking the Ulta Playbook -Shelf Space, Brokers & Marketing Strategies with Jamika Martin, Founder of Rosen Skincare
In this mini drop, I pulled out the archive some important and noteworthy tips and facts about retail from Jamika Martin, Founder of Rosen Skincare.
In this conversation, Jamika Martin discusses her experiences and strategies in retail, particularly focusing on her brand's launch at Ulta. She emphasizes the importance of differentiation in a competitive market, the creative control offered by Ulta, and the role of brokers in navigating retail partnerships. The discussion also covers marketing strategies, customer demographics, SKU expansion, and the significance of investor support in building a successful brand. Additionally, Jamika shares insights on the evolving landscape of influencer marketing and its impact on brand visibility.
Check out the full episode released 10/28/2024
Links:
Rosen Skincare Instagram: @ rosenskincare
Rosen Skincare Tiktok: @ rosenskincare
Rosen Skincare Website: www.rosenskincare.com
Jamika Martin's Instagram: jamikarose_
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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book