Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
SHELF BITES: Navigating the Ups and Downs of Launching in Major Retail with Rachel Klein, Founder of Revival Food Co
In this SHELF BITES Rachel Klein, founder of Revival Food Co. shares her journey of launching a food product into Walmart, detailing the challenges she faced during production, logistics, and communication with buyers. She recounts a significant labeling issue that led to her products not scanning at registers, and how she navigated these hurdles through effective problem-solving and relationship building. Ultimately, she decided to rebrand her product to overcome the initial negative impressions and improve consumer perception.
Check out the full episode released 10/20/2024
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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book