Shelf Talks
Shelf Talks is the go-to podcast for female founders, product-based entrepreneurs, and emerging brands who want to learn how to get their products into retail stores and thrive once they’re there.
Hosted by Roberta Townes, a seasoned retail buyer, each weekly episode features unfiltered conversations with founders who’ve landed on shelves at top retailers. You’ll learn exactly how they pitched to buyers, built retail partnerships, scaled wholesale distribution, and grew brand awareness all while navigating the real challenges of building a product-based business.
If you’re ready to turn your product into a retail success story, discover what retail buyers look for, and gain insider tips on wholesale strategy, retail readiness, and in-store growth, this is your podcast.
New episodes drop every week, subscribe to Shelf Talks and learn how to get your brand retail-ready and thriving on the shelf.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
3 Rapid Retail Questions with Keta Burke-Williams, Founder of Ourside Perfume
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Hope you have enjoyed the full episode with Keta Burke-Williams, Founder of Ourside Perfume and took away some learning about the readiness it takes to launch in retail stores.
On this mini drop, here are 3 powerful questions I asked Keta specifically about launching into retail stores - Enjoy! (and learn).
- What advice would you give to emerging founders in the beauty and fragrance space?
- What was the biggest challenge you faced when launching Ourside in retail, and what steps did you take to overcome it?
- How do you manage retail partnerships to maintain strong sell-through and keep your products on the shelves long-term?
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