Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
SHELF BITES: Stand Out & Sell - Differentiation & Consumer Education in Retail with Morgan Potts, Founder of Granarly
In this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.
In this clip talk with Morgan Potts as she shares her entrepreneurial journey with Granarly, a unique granola brand that incorporates whiskey. She discusses the challenges and lessons learned from starting small, navigating retail, and the importance of branding and packaging. Morgan emphasizes the significance of building a core customer base before expanding into larger retailers like Target and Whole Foods. The conversation also touches on the complexities of consumer education regarding their unique product offerings and the strategies employed to stand out in a competitive market.
Listen to the full episode released on 11/3/24
On the full episode:
Morgan Potts, founder of Granarly, shares her inspiring journey from aspiring veterinarian to entrepreneur with a unique whiskey-infused granola brand. She discusses the pivotal moments that led to the creation of Granarly, the challenges of navigating the food industry, and the importance of building relationships with retailers. Morgan also reflects on her experiences with Shark Tank, the significance of branding, and the lessons learned from scaling her business to national retailers like Target and Whole Foods. From grassroots marketing strategies and influencer collaborations to securing a spot in Target, Morgan discusses the importance of networking, investor relationships, and navigating the complexities of retail. She reflects on the initial sales performance, marketing tactics, and the balance between retail and direct-to-consumer sales. Looking ahead, Morgan expresses her desire to innovate and revamp the brand while sharing insights on working with distributors and the daily life of an entrepreneur.
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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book