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Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
The Business of Beauty: Brittany Lo on Retail, Branding & Growth With her Premium Vegan Skincare Brand Beia
In this episode of Shelf Talks, host Roberta interviews Brittany Lo, founder and CEO of Beia, a beauty brand focused on lifestyle skincare. Brittany shares her journey from starting a beauty service concierge to launching her own product line. The conversation covers the challenges of product development, the importance of market research, and the strategies behind successful retail launches. Brittany emphasizes the significance of storytelling in branding and the need for adaptability in business. She also discusses her team dynamics and future goals for Beia, highlighting the importance of community engagement and feedback in shaping the brand's direction.
Chapters
00:00 The Journey Begins: Brittany Lowe's Background
02:56 Identifying Market Gaps: The Birth of Bayeux
05:35 Creating the Hero Product: The Daily Hydrating Setting Mist
08:10 Finding the Right Manufacturer: The Search for Quality
11:01 Preparing for Launch: Building the Brand
13:56 Initial Reactions: Testing the Waters
16:52 The Launch Party: Celebrating Bayeux's Arrival
19:26 Engaging Editors: The Importance of PR
21:43 Building Brand Awareness: The Power of Gifting
23:25 Crafting the Brand Story: Authenticity Matters
26:05 Expanding the Product Line: Next Steps for Bayeux
27:50 Navigating Trade Shows and Industry Connections
30:14 The Importance of Retail Partnerships
35:11 Manufacturing Challenges and Negotiation Strategies
35:20 Strategic Launch Events and Influencer Engagement
38:06 Retail Experience and Unexpected Challenges
39:22 Expanding Retail Presence and Brand Credibility
43:23 The Shift to E-commerce and Social Media Discovery
44:37 Engaging with Different Retailers
45:45 Building a Supportive Team
47:28 Balancing Two Businesses and Time Management
49:24 The Power of Personal Branding
51:24 Future Goals and Brand Evolution
Link in bio:
Beia Website: https://beiabeauty.com/
Beia Instagram: https://www.instagram.com/beiabeauty
Check Urban Outfitters and Free People site for locations to purchase.
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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book