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Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
Feeding Wellness: How Mehek Khera Built a Brand Rooted in Tradition, Successfully Landing on the Shelves of Sprouts & Albertsons
In this episode of Shelf Talks, host Roberta interviews Mehek Khera, founder of Niramaya Foods, who shares her journey from a corporate career to launching her own brand focused on Indian-inspired, health-conscious foods. Mehek discusses the challenges and triumphs of building her brand, including product development, sourcing ingredients, navigating the retail landscape, and responding to consumer feedback. She emphasizes the importance of marrying convenience with nutrition and shares insights on expanding her product line to include pretzels. The conversation highlights the dedication and passion behind Niramaya Foods and the vision for its future in the retail market.
Chapters
00:00 Introduction to Neera Maya Foods
01:11 Mehek's Journey from Tech to Food Entrepreneurship
03:03 The Spark Behind Neera Maya Foods
04:40 Understanding Nutrition and Health
07:57 Bringing Indian Flavors to the Retail Market
10:57 Connecting with Local Farmers and Ingredients
13:30 The Importance of Consumer Feedback
16:39 Navigating the Manufacturing Process
19:59 The Role of Packaging in Branding
23:59 Transitioning to Retail and Initial Sales Performance
30:38 Funding Strategies: From Bootstrapping to Debt Financing
31:01 Marketing Plans: Strategies for Product Launch
32:13 Consumer Feedback: Adapting Products to Market Needs
35:17 Navigating Retail: From Small Stores to Major Retailers
39:28 Sales Challenges: Understanding Retail Dynamics
43:09 Expanding Product Lines: The Launch of Pretzels
49:34 Retail Realities: Lessons Learned in the Industry
Links mentioned:
Niramaya Foods Website: https://www.niramayafoods.com/
Instagram: https://www.instagram.com/niramayafoods/
Tikok: https://www.tiktok.com/@niramayafoods
Mehek's Linkedin: https://www.linkedin.com/in/mehekkhera/
Retail locator can be found on Niramaya's website!
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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book