Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
SHELF BITES: Navigating Trends and Inventory in a Social-First Market with Christina Kao, Co-Founder of Le Mini Macaron
In this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.
In this clip, Christina Kao discusses the strategic approach to influencer marketing, particularly through platforms like TikTok, and how it has significantly impacted brand visibility and sales. She shares insights on managing inventory challenges in a trend-driven market, the importance of collaborative relationships with retail buyers, and the lessons learned from international markets. The discussion emphasizes the need for effective marketing strategies and the continuous adaptation required to succeed in the beauty industry.
Listen to the full episode released on 12/22/24
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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book